Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
Crayon
JANUARY 14, 2021
As a B2B marketer, you can’t control how your closest competitor goes about generating leads. Competitive analysis is the ongoing practice of assessing your competitors in relation to your own business. This is an introductory guide to competitive analysis for the B2B marketer.
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CIO
NOVEMBER 21, 2023
Following are seven steps to guide this transformation for competitive advantage. Recent charts from venture capital firm Sequoia Capital help show just how many generative AI tools are coming to market to support sales, marketing, design, software engineering, customer support, legal, and other departmental needs.
Crayon
SEPTEMBER 19, 2022
Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market. Let’s dig into some key actionable outcomes of competitive intelligence.
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Cipher
MARCH 25, 2021
Market and competitive intelligence (M/CI) is an essential component of successful organizations. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals. But it’s a very complex field.
Aqute Intelligence
APRIL 19, 2024
Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.
Advertiser: ZoomInfo
Intensifying competition. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Economic uncertainty. Thankfully, there’s an answer.
Advertiser: ZoomInfo
That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)
In hyper-competitive markets, modern businesses need to stay dynamic and always be evolving. That's why many organizations have embraced data-driven decision-making as the fulcrum for accelerated business growth, and this trend is here to stay.
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