article thumbnail

7 cloud market trends and how they will impact IT

CIO

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

IT 903
article thumbnail

10 highest-paying IT skills for 2024

CIO

Even as the IT job market experiences shifting dynamics, employment website Indeed reports a range of roles have maintained resiliency and even grown in demand. Here are the 10 highest-paying IT skills that can help you earn a higher salary and land a job in a competitive market, according to data from Indeed.

IT 775
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 strategies for accelerating IT modernization

CIO

There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. New tech moves from bleeding edge to mainstream at an ever-increasing pace.

IT 877
article thumbnail

7 ways an MBA will advance your IT career — and 5 ways it won’t

CIO

By acquiring a broader perspective, MBA-equipped IT leaders typically gain a better understanding of all the critical elements that go into running a business, including finances, creative marketing, and working in cooperation with HR. Does it make sense for an IT leader to seek an MBA? Are you ready to move your career up a notch?

IT 767
article thumbnail

ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

article thumbnail

Oracle makes its pitch for the enterprise cloud. Should CIOs listen?

CIO

In a cloud market dominated by three vendors, once cloud-denier Oracle is making a push for enterprise share gains, announcing expanded offerings and customer wins across the globe, including Japan , Mexico , and the Middle East. These qualities are making it easier for CIOs to adopt OCI as a second or third provider in their environment.”

IT 738
article thumbnail

Certinia bakes AI into its latest professional services updates

CIO

Certinia has joined the growing ranks of enterprise software vendors turning to generative AI to enhance their offerings. The Spring ’24 update, released today, contains numerous enhancements to Certinia’s core offerings. The estimation process is notoriously complex — and lengthy — in the professional services sector. But that’s it, you know?”

Briefing 651
article thumbnail

How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

article thumbnail

Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

article thumbnail

Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?

article thumbnail

The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

article thumbnail

The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

article thumbnail

How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.