Crayon

JULY 20, 2023

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:

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Battlecard Competitive Intelligence Competitive Intelligence 325

Primary Intelligence

JUNE 23, 2021

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy.

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Battlecard Sales Win Loss 136

Crayon

FEBRUARY 11, 2021

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. This is, in a sense, the value of sales enablement : It helps your sales reps maximize their potential as specialists in the art of generating revenue.

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Sales Enablement Battlecard Sales Competitive 405

Kompyte

APRIL 25, 2023

As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage. One of those must-have sales enablement tools is the sales Battlecard.

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Battlecard Sales Sales Enablement Advantage 78

Crayon

DECEMBER 11, 2023

But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them. The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption.

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Battlecard Globalization Competitive Intelligence Competitive 325

M Brain

AUGUST 29, 2023

Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.

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Battlecard Sales Win Advantage 52

Crayon

SEPTEMBER 28, 2023

If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.

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Battlecard Competitive Sales Research 325

Kompyte

MARCH 28, 2023

Finding it impossible to get your sales team on the same page when it comes to messaging and positioning? Creating and using sales Battlecards is the solution you’ve been looking for. Tired of losing deals to the competition?

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Battlecard Sales Win Competitive 52

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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Battlecard Win Competitive Intelligence Competitive 325

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. On average, 28% of your pipeline is lost to competitors.

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Battlecard Win Sales Matrix 96

Crayon

JUNE 16, 2022

Sadly, the impact of good product marketing is often obscured.

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Battlecard Benchmarking Sales Enablement Marketing 325

Crayon

NOVEMBER 24, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.

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Competitive Intelligence Battlecard Competitive Intelligence 369

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

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Sales Battlecard Win Loss 160

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.

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Sales Enablement Battlecard Sales Loss 104

Kompyte

APRIL 18, 2023

As a sales manager, your main goal is to, well, get your team to make sales. A lot goes into developing a successful sales team. They need plenty of training and access to up-to-date insights when pitching to potential customers.

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Battlecard Sales Win Management 67

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

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Battlecard Competitive Intelligence Win Competitive 52

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.

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Sales Enablement Battlecard Sales Loss 80

Kompyte

APRIL 12, 2023

As a sales leader, you know the importance of equipping your team with the right tools and strategies to close deals effectively.

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Battlecard Gaming Sales 57

Kompyte

APRIL 4, 2023

Ever hear your sales team fumble through pitches or provide the wrong product information? It’s painful. Like salt on an open wound kind of pain.

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Battlecard Sales Information 52

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday.

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Competitive Intelligence Battlecard Competitive SWOT 95

ArchIntel

MARCH 3, 2021

A good starting point to get hold of this information is to interview one’s sales representatives as well as customers, Bond said. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.

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Competitive Intelligence Competitive Battlecard Intelligence 197

Primary Intelligence

JANUARY 23, 2023

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

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Competitive Intelligence Loss Win Data Analysis 104

ArchIntel

JANUARY 26, 2021

This means the new hire will have to craft messaging documents, including web copy, presentations, competitive displacement campaigns and press releases, to promote internal and outbound competitive sales assets, according to a job posting on LinkedIn. Sales enablement is another key area of responsibility for this position.

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Competitive Intelligence Competitive Battlecard Intelligence 104

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Sales Battlecards Training. ? Build battlecards sales will actually use. high-ROI battlecard program ?that

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SCIP

JUNE 1, 2021

Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. Runs June 15, 16, 22 & 23. competitive intelligence can elevate your product marketing strategy.

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SCIP Battlecard Competitive Intelligence Win 52

SCIP

MAY 25, 2021

JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Dramatically improve sales enablement (Pre-sales intelligence tools, templates & best practices ).

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Battlecard SCIP Competitive Intelligence Sales Enablement 40

Alpha Sense BI

JULY 14, 2023

Klue Best for: Sales enablement and tracking unlimited competitors Klue is a market and competitive research platform built to automate, streamline, and make it easier to distribute intelligence insights across an organization. This platform is ideal for businesses looking to stay competitive in their respective industries.

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Competitive Intelligence Competitive Battlecard Intelligence 52

Aqute Intelligence

OCTOBER 9, 2019

How could we support our sales team? If you are preparing competitive intelligence for a sales team, which metrics or insights are they most interested in? Would they prefer battlecards, or a spreadsheet? How could we support our sales team? Would they prefer battlecards, or a spreadsheet? Why do we lose deals?

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Competitive Intelligence Research Competitive Intelligence 113

SCIP

APRIL 5, 2021

Learn how to build a high-ROI battlecard program that sales loves. Get certified in the Foundations of Competitive Intelligence. Get 5 tips for using consumer data to support CI. Hear how Siemens uses insights to drive 25 year strategic plan horizons. Help Us Plan IntelliCon (Nov. 15-17 in Minneapolis).

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Battlecard SCIP Predictive Analytics Competitive Intelligence 52

SCIP

DECEMBER 20, 2021

Sales Battlecards (Sept.). Our program features Carmen Medina of the CIA, Brook Selassie of Gartner, and member case studies from McDonald's, Prudential, HubSpot, Hershey's, Optum, Mayo Clinic, Abbott Labs, Dell, and many, many more! Foundations Certification Programs. Foundations of M&CI (Feb.). Analytical Thinking (Mar.).

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Battlecard SCIP Competitive Intelligence Loss 52

SCIP

JANUARY 13, 2022

We've got courses scheduled for Analytical Thinking , Scaling CI Platforms , Win/Loss , Sales Battlecards , and War Gaming. Explore the Executive Program >. ? Want to go deep on a specific area? We can do that, too. Strategic and Competitive Intelligence Professionals (SCIP). 7550 IH 10 W, Suite 400, San Antonio, Texas 78229.

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SCIP Battlecard Gaming Education 52

SCIP

MAY 24, 2021

JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival. They'll have a dedicated stage for CI. We hope to see you there!

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SCIP Battlecard Intelligence Intelligence 52

SCIP

MAY 18, 2021

Learn how to build a high-ROI battlecard program that sales loves. Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Build competitive tracking systems based on scenario planning. Trade tips with peers on how to effectively communicate insights. Check out all upcoming events.

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SCIP

MAY 3, 2021

Learn how to build a high-ROI battlecard program that sales loves. Have an off-the-record dialogue about how to effectively communicate insights to leadership. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Popular resources for members. Quick start guide to doing a competitor analysis.

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SCIP

JUNE 17, 2021

Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. Topic Tables ? 100% PowerPoint free, off-the-record facilitated discussions with peers. Capped attendance. Training - ?Our Interested in gaining access to all of these benefits and more?

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SCIP Battlecard Competitive Intelligence Intelligence 52

SCIP

APRIL 26, 2021

Learn how to build a high-ROI battlecard program that sales loves. Get 5 tips for using consumer data to support CI. Hear how TATA Business Excellence Group creates scalable CI tools and best practices. What we're reading. 5 tips on creating an insight culture (@People Space). "We We don't need more data ?

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SCIP Battlecard Value Chain Competitive Intelligence 52

SCIP

APRIL 12, 2021

Learn how to build a high-ROI battlecard program that sales loves. Get 5 tips for using consumer data to support CI. Hear how TATA Business Excellence Group creates scalable CI tools and best practices. ALL EVENTS. What we're reading. No-code A.I. Is your company ready? Primer has developed a no-code platform called Automate.

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Battlecard SCIP Competitive Intelligence Competitive 52