CIO
OCTOBER 31, 2023
Without revenue from sales of products or services, a business becomes little more than a hobby or a charitable organization. Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Data should be both insightful and actionable.
Crayon
SEPTEMBER 8, 2021
We read some of them, too, and after the third or fourth one, we were struck by a surprising realization: No one is talking about competitive intelligence. This implies that competitive intelligence (CI) need not be part of your pre-call planning routine—an implication we wholeheartedly disagree with.
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Cipher
APRIL 7, 2021
Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.
CIO
NOVEMBER 21, 2023
Following are seven steps to guide this transformation for competitive advantage. Recent charts from venture capital firm Sequoia Capital help show just how many generative AI tools are coming to market to support sales, marketing, design, software engineering, customer support, legal, and other departmental needs.
Advertiser: ZoomInfo
Longer sales cycles. Intensifying competition. Increasingly discerning buyers. More meetings. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.
Crayon
SEPTEMBER 19, 2022
Competitive Intelligence (CI) is a function that fits into every business strategy. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. Let’s dig into some key actionable outcomes of competitive intelligence.
CIO
SEPTEMBER 19, 2022
I recently sat down with Jordan McKee, Principal Analyst, Digital Payments for 451 Research, to talk about the e-commerce landscape, the numbers behind the trends, and how businesses need to start thinking about payments to stay ahead of the competition.
Advertiser: ZoomInfo
Learn how capturing buyers’ search behavior in real time can shorten your sales cycle. In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition
Advertiser: ZoomInfo
Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
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