CIO

MAY 3, 2024

This strategic alliance allows businesses in these countries access to IBM’s software products, including data technologies and AI, directly through the AWS Marketplace, IBM said in a statement. Canalys, in the study, said marketplaces are the “fastest-growing route to market” for SaaS products.

Alliance 728

Alliance Globalization Win Research 728

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

DECEMBER 21, 2020

Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. For those in business, it's a parable that rings true today. Before entering a new market or taking on new competition, it's critical to be as deliberate as Armstrong was before taking that first stride.

Win 369

Win Competitive Technology Technology 369

mention

MAY 8, 2024

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. Public relations and email marketing: What are the differences? PR specialists execute various PR approaches to make a business stand out from its competitors and to make a brand worth discussing.

Alliance 157

Alliance Marketing Marketing Business 157

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

CIO

APRIL 29, 2024

Every day, hundreds of organizations conduct competitive bids to pick the best supplier to meet their needs. The Request for Partner process is best suited when the buying organization is seeking a highly strategic and collaborative longer-term business relationship. But what happens when they rely on the wrong tools to do so?

Win 504

Win Competitive Innovation Research 504

Aqute Intelligence

AUGUST 2, 2023

Public perception is a huge driver for business success. The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

CIO

AUGUST 9, 2022

In business, data science and artificial intelligence are usually geared towards powerful efficiencies and growth. The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. It’s the same idea in business.

Win 581

Win Algorithm Intelligence Intelligence 581

Smart Data Collective

NOVEMBER 12, 2021

Big data has helped companies identify promising cost-saving measures, recruit the best talent, optimize their marketing strategies and realize many other benefits. Data-Driven Businesses Are Shifting More Towards Outsourcing Models. Plus, you might gain access to additional markets and be able to serve your customers better.

Win 262

Win Data Mining Business Predictive Analytics 262

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Check out this podcast episode to learn more!

Loss 104

Loss Win Analysis Marketing 104

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 266

Marketing Marketing Competitive Sales 266

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. We’re sorry, but it is.

Loss 197

Loss Win Analysis Sales Enablement 197

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitive intelligence? ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

CIO

APRIL 1, 2024

There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. The framework acts like a position paper, he says. Second is embracing cloud computing.

IT 873

IT Win Technology Technology 873

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

Loss 162

Loss Win Sales Enablement Analysis 162

Smart Data Collective

NOVEMBER 21, 2019

Big data is transforming the daily realities of running a business. Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. Overall, big data is a gift to businesses of all sizes. Product Market Fit – 50%.

Competitive 276

Competitive Business Startups Predictive Analytics 276

Smart Data Collective

MARCH 19, 2023

Paul Glen of IBM’s Business Analytics wrote an article titled “ The Role of Predictive Analytics in the Dropshipping Industry.” Therefore, entrepreneurs that use predictive analytics strategically can earn a large share of this growing market. Many different industries are growing due to the proliferation of big data.

Predictive Analytics 322

Predictive Analytics Business Win Commerce 322

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. . ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Win Competitive Intelligence 104

CIO

APRIL 11, 2024

In a cloud market dominated by three vendors, once cloud-denier Oracle is making a push for enterprise share gains, announcing expanded offerings and customer wins across the globe, including Japan , Mexico , and the Middle East. However, in the last two years, OCI has begun to attract more new customers of its own.”

IT 762

IT Innovation Knowledge Research 762

Aqute Intelligence

AUGUST 30, 2023

Now, imagine not having to go very far at all to find it – because it’s right there, within your business. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Your sales team.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. Don’t Skew Your Data.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

CIO

MARCH 19, 2024

We overhauled our software portfolio, our go-to-market approach and the overall organizational structure. And we’ve completed the software business-model transition that began to accelerate in 2019, from selling perpetual software to subscription licensing only – the industry standard.

Innovation 550

Innovation Finance Capital Security 550

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Customer requirements. Priorities.

Marketing 335

Marketing Marketing Win Research 335

ArchIntel

MAY 26, 2021

Some businesses seem to have it all: a large market share, the most innovative products and enviable sales figures. A recent blog post on Contify’s website tells entrepreneurs that there is no magic in such successful companies – only good competitive intelligence. ArchIntel™ -.

Competitive Intelligence 118

Competitive Intelligence Competitive Intelligence Intelligence 118

ArchIntel

JUNE 1, 2021

Consulting firm Deloitte has announced a vacancy for a junior competitive analyst who will be based at its office in McLean, Virginia. The firm is looking for a new member of its GPS team, which is tasked with providing competitive intelligence about must-win capture opportunities.

Competitive 104

Competitive Business Competitive Intelligence Win 104

ArchIntel

JUNE 8, 2021

Cloud platform provider NICE CXone is looking for a manager of market and competitive intelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Tinuiti

MARCH 21, 2023

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130

Win Briefing Retail Market Intelligence 130

Tinuiti

MARCH 21, 2023

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130

Win Briefing Retail Market Intelligence 130

mention

DECEMBER 6, 2023

Introduction Businesses constantly work to stay ahead of the competition and make wise decisions in today’s fast-paced digital world. This article will discuss the significance of media monitoring and quality control software, as well as how it may transform businesses and produce measurable benefits.

Management 167

Management Business Competitive Landscape Innovation 167

ArchIntel

OCTOBER 15, 2020

Competitive intelligence revolves around data analysis. That’s where the heart of a competitive intelligence report is born. ArchIntel: What are some of the lessons you’ve learned throughout your career in competitive intelligence? ArchIntel: How do you predict a customer’s behavior in price-to-win?

Competitive Intelligence 104

Competitive Intelligence Win Competitive Technology 104

mention

MARCH 3, 2023

This is what word-of-mouth marketing (WOMM) is all about. Here’s the big question – Is WOMM still relevant in today’s competitive world? All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales. Let’s get started.

Marketing 261

Marketing Marketing Win Knowledge 261

ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Smart Data Collective

MAY 28, 2022

Small businesses are facing more challenges than ever. Fortunately, companies can use big data to optimize their business models. Big brands always had and will tend to overshadow local businesses. Companies like Amazon and Walmart dominating the e-commerce and land-based business territories is a classic example of it.

Business 270

Business Data Mining Profiling Commerce 270

FedSavvy

JULY 12, 2021

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.

Win 130

Win Loss Counterintelligence Security 130