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UPS delivers customer wins with generative AI

CIO

Bala Subramanian, chief digital and technology officer at UPS, sees the company’s foray into generative AI as not only a winner for its customer contact center agents but something to be introduced to other business processes in the near future, he says. As a result, UPS is investing in training the model on its corporate data set.

Win 859
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14 Winning B2B Marketing Strategies for SaaS Businesses

mention

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. B2B Marketing explained. So, what exactly is B2B marketing?

Win 337
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IBM and AWS forge global alliance, streamlining access to AI and hybrid cloud solutions

CIO

This strategic alliance allows businesses in these countries access to IBM’s software products, including data technologies and AI, directly through the AWS Marketplace, IBM said in a statement. Strong synergies are coming out of this partnership,” said Neil Shah, VP for research, and partner at Counterpoint Research.

Alliance 728
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Transforming IT culture for business success

CIO

IT professionals are prioritizing intangibles such as greater work/life balance, opportunities for reskilling and upskilling, and higher-value, meaningful work more so than in the past, which changes what constitutes winning IT culture. IT’s continuing evolution away from order-taker to strategic business partner has also had an impact.

Business 763
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. The primary takeaway?

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PR and email marketing: A perfect alliance for business success

mention

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. Public relations and email marketing: What are the differences? PR specialists execute various PR approaches to make a business stand out from its competitors and to make a brand worth discussing.

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5 Effective Tips From Content Marketing Experts to Win in 2021

mention

Due to the COVID-19 pandemic that caught us napping, it is interesting to hypothesize how these events will affect content marketing in 2021. There is a constant struggle for marketing professionals to catch your reader’s attention. The impact of video streaming on businesses is much more significant and will soar in 2021.

Win 354