CIO

JULY 20, 2023

In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. An Info-Tech Research Group study found a direct correlation between overall satisfaction with IT and satisfaction with IT communications. Yet every member of your team is marketing your IT organization every day.

Business 474

Business Marketing Marketing Education 474

CIO

FEBRUARY 13, 2024

Business alignment is often heralded as a key tenet of successful IT strategies. Popular ways of ensuring IT efforts align with business goals range from co-developing strategic plans with executives on the business side of the company to actively collaborating with business users on projects aimed to derive more value from their efforts.

Business 696

Business Banking Loss Human Resources 696

CIO

JANUARY 17, 2024

“The company has been on a continuous journey to adapt its internal and external processes to new business needs and opportunities since 2001.” The first was becoming one of the first research companies to move its panels and surveys online, reducing costs and increasing the speed and scope of data collection.

Business 747

Business Analysis Market Research Marketing Research 747

CIO

NOVEMBER 28, 2023

And yes, data has enormous potential to create value for your business, making its accrual and the analysis of it, aka data science, very exciting. Subscription research firms and IT thought leadership centers have all but abandoned the data management area, pursuing instead the dopamine high of the Next New Thing.

Management 823

Management Business Research Analysis 823

Cipher

JUNE 9, 2021

Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence.

Market Research 371

Market Research Marketing Research Research Marketing 371

CIO

OCTOBER 3, 2023

Robotic process automation (RPA) is a well-established means of automating repetitive business processes implemented in software. Combined with RPA tools they enable much greater levels of automation of many business processes. percent growth in the market for “software that enables hyperautomation,” to $US1.04 trillion by 2026.

Business 765

Business Analysis Intelligence Intelligence 765

CIO

DECEMBER 7, 2023

The tumultuous events of the past several years have impacted practically every business. And with the number of extreme weather events, cyberattacks, and geopolitical conflicts continuing to rise, business leaders are bracing for the possibility of increasingly more frequent impactful incidents their organizations will need to respond to.

Business 780

Business Loss Human Resources Analysis 780

CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

IT 905

IT Marketing Marketing Startups 905

CIO

MAY 4, 2022

Although those budget increases are in line with years past, the leading business imperatives behind them are different, with enterprise tech leaders seeing a shuffling of business priorities driving their spend, with demands for increased cybersecurity and improved efficiency and productivity topping the list.

Business 847

Business IT Security Security 847

mention

MAY 8, 2024

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. Public relations and email marketing: What are the differences? PR specialists execute various PR approaches to make a business stand out from its competitors and to make a brand worth discussing.

144

144

CIO

NOVEMBER 14, 2022

Decision support systems definition A decision support system (DSS) is an interactive information system that analyzes large volumes of data for informing business decisions. A DSS leverages a combination of raw data, documents, personal knowledge, and/or business models to help users make decisions. Clinical DSS.

Data Mining 904

Data Mining Business Analysis Knowledge 904

Smart Data Collective

AUGUST 21, 2023

Big data technology has substantially changed the nature of business. The data analytics market is expected to grow from $30 billion last year to over $393 billion by 2032. A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors.

Research 191

Research Analysis Competitive Market Research 191

CIO

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Those Three Big Acronyms are still important for fine-tuning your IT operations, but success today is increasingly measured in business outcomes. Maybe you’ve even surpassed expectations in each of these yardsticks.

Business 792

Business KPI Innovation Profiling 792

CIO

DECEMBER 4, 2023

Historically, the relationship between technology and business leader has tended to be transactional: a business leader has an objective they want to meet, and they’ll ask their technology leaders to figure out how to achieve their goals. Need to embed a tool on your website to collect emails for lead generation?

Business 658

Business Technology Technology Finance 658

CIO

MARCH 24, 2023

It’s better to go with an industry cloud because you inherit what research work the industry cloud provider has,” he says. Making sense of a complex market Given the variety of approaches and solutions, the industry cloud market has grown vast and complex. Idorsia currently has two products launched commercially.

Business 691

Business Pharmaceutical Startups Value Chain 691

CIO

APRIL 1, 2024

Le aziende capaci di offrire una customer experience superiore hanno tassi di crescita cinque volte più elevati dei loro concorrenti e, nella gestione della CX, il CIO ha un ruolo fondamentale, scriveva Forrester Research (“Improving CX Through Business Discipline Drives Growth”) nel 2019.

Commerce 606

Commerce Business Retail Startups 606

CIO

FEBRUARY 24, 2023

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Nearly 72% of these leaders said that data keeps people focused on the things that matter and that are relevant to the business.

Business 662

Business Globalization Knowledge Innovation 662

CIO

SEPTEMBER 8, 2022

Accenture on Wednesday said that it was acquiring US-based supply chain management (SCM) software provider Inspirage for an undisclosed amount to expand its Oracle-focused business. Accenture, which has been an Oracle partner for more than 30 years, has been on an acquisition spree to expand its Oracle business over the last few years.

Business 662

Business Startups Retail Capital 662

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 617

Marketing Marketing Profiling Technology 617

Aqute Intelligence

MARCH 2, 2023

Marketing is a common focus of most competitive intelligence projects. Across the hundreds of research projects that we have conducted, these are the top ten questions about competitors’ marketing activities that our customers want answered. How does the competitor customize its messaging for enterprise vs small business?

Research 130

Research Competitor Analysis Marketing Marketing 130

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Business 254

Business Marketing Marketing Gaming 254

Netbasequid

JUNE 10, 2022

New businesses seem to appear every day and understanding which are worth watching, or potentially partnering with, requires real-time, data-driven intel. With new business opportunities and challenges cropping up daily, focusing efforts on new concepts, products and companies with staying power is essential.

Market Research 98

Market Research Marketing Research Research Business 98

ArchIntel

APRIL 6, 2021

A recent blog entry on Spyfu’s website stresses that competitive research is the foundation of any strong marketing strategy because it not only allows the entrepreneur to spot competitors but also helps expose their marketing tactics. By logging into Spyfu.com one can start identifying true business rivals.

Research 145

Research Business Market Segmentation Competitive 145

Alpha Sense BI

MARCH 10, 2023

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. As speed became tantamount in the race to solve the public health crisis, traditional methods of research became obsolete.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

Alpha Sense BI

SEPTEMBER 21, 2023

Until 2022, private markets benefited from favorable macroeconomic trends ranging from low-interest rates to high credit availability, and increasing valuations. But when job markets tightened and inflation skyrocketed in June of last year, interest rates rose and the market declined.

Market Research 98

Market Research Marketing Research Research Due Diligence 98

Netbasequid

AUGUST 9, 2022

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

Market Research 98

Market Research Marketing Research Research Marketing 98

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 261

Marketing Marketing Competitive Sales 261

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

Smart Data Collective

MARCH 19, 2023

Paul Glen of IBM’s Business Analytics wrote an article titled “ The Role of Predictive Analytics in the Dropshipping Industry.” Therefore, entrepreneurs that use predictive analytics strategically can earn a large share of this growing market. Many different industries are growing due to the proliferation of big data.

Predictive Analytics 320

Predictive Analytics Business Win Commerce 320

Alpha Sense BI

MAY 10, 2023

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

Market Research 94

Market Research Marketing Research Research Marketing 94

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

Marketing 299

Marketing Marketing Algorithm Advantage 299

Alpha Sense BI

DECEMBER 21, 2023

When conducting primary market research, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.

Market Research 52

Market Research Marketing Research Research Marketing 52

Smart Data Collective

APRIL 17, 2023

For small businesses and agencies, this meant being at a significant disadvantage to larger businesses and corporations that could afford to conduct large-scale research. This has evened the playing field as smaller businesses now have a chance to understand their demographics just as much as their larger competition.

Marketing 317

Marketing Marketing Research Knowledge 317

Netbasequid

JUNE 13, 2022

Decision-making in business is fraught with uncertainties. Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. The Evolution of Market Research. Let’s see how it looks!

Market Research 98

Market Research Marketing Research Research Marketing 98

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies.

Marketing 215

Marketing Marketing Business Education 215