CIO
DECEMBER 8, 2023
Increased security, productivity gains and enhancing innovation are among the reasons IT leaders are modernising their device fleets more frequently, new research reveals. Forrester’s research found that 55% of firms prioritised security at the hardware level when refreshing.
Cipher
APRIL 21, 2022
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
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CIO
APRIL 1, 2024
Despite the promise generative AI holds for boosting corporate productivity, closing the gap between its potential and business value remains one of CIOs’ chief challenges. It isn’t for lack of effort, as recent research suggests. Choose the operating environment that makes the most sense based on your business requirements.
Chris Webb BI
DECEMBER 21, 2023
It’s not BI, it’s an “AI-Powered business research canvas” although that description doesn’t really do justice to it; even if you read the announcement blog post you probably won’t get what it does.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
CIO
MAY 5, 2023
Generative AI such as ChatGPT has of late captured the imagination of business leaders across industries. The combination of CarMax’s revolutionary digital business model applied to the used-car business with revolutionary AI tools available to all makes for powerful and profitable business outcomes. billion overall. “The
CIO
JANUARY 29, 2024
IT’s continuing evolution away from order-taker to strategic business partner has also had an impact. Culture should be mission-driven, and for us, it’s all about driving the business forward through the tools we’re creating.” All of this keeps our culture alive and keeps Business Technology a destination department,” he adds.
Advertiser: ZoomInfo
According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM. The result? Less organization, more confusion, and fewer deals closed.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
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This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. adults actively seek and follow sustainability issues.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2%
Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)
In hyper-competitive markets, modern businesses need to stay dynamic and always be evolving. That's why many organizations have embraced data-driven decision-making as the fulcrum for accelerated business growth, and this trend is here to stay.
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