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How Fake LinkedIn Profiles Can Cause Real Business Headaches

Zoominfo

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Profiling 130
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Are You Using a Cloud Experience to Boost Business Value?

CIO

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Those Three Big Acronyms are still important for fine-tuning your IT operations, but success today is increasingly measured in business outcomes. Maybe you’ve even surpassed expectations in each of these yardsticks.

Business 792
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How to Create An Ideal Client Profile

Zoominfo

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Profiling 246
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IT leaders embrace the role of business change maker

CIO

As CIO of E&J Gallo Winery, Robert Barrios has made it a priority to lead transformation projects not with directives, but by cultivating the right blend of shared experiences and immersion in the business. If you are not actively doing that, you won’t be a change maker.”

Business 616
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How to Monetize Your Instagram Profile – Strategy Guide

mention

From mega-companies such as L’Oréal to mom-and-pop stores, businesses of every size benefit from a strong Instagram presence. Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable. Consistency.

Profiling 261
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10 Best Practices for Google My Business

mention

Any business wants to improve its visibility on Google searches, and it requires optimizing a website, Google Ads and a Google Business Profile (formerly Google My Business). Having a well-optimized Business Profile on Google helps customers quickly find, learn more, and engage with your company.

Business 270
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Big tech ‘acquihires’ suppress IT wages, drain high-demand talent pools

CIO

While an oft-mentioned concern regarding large tech firms buying small firms is the potential for such deals to reinforce monopoly power in the product market, we argue instead that acquihiring can be understood as a means of bolstering monopsony power in the specialized labor market,” the researchers wrote.

Startups 662