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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses? Where are they getting most of their business from these days? What key market trends and competitive insights can I leverage to grow my business? How much do competitors charge for their product or service offerings?

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16 Market research companies in Chicago for reliable consumer insights

ATTEST

Market research companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Market research also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No. response 2. Herron Associates, Inc.

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5 Reasons to Use Expert Call Services

Alpha Sense BI

Our Expert Call Services provide investment researchers with the opportunity to speak directly with industry experts, allowing you to gain a deeper understanding of a company, its products, and its place within a market. Below we explore the top five reasons to use Expert Call Services to elevate your primary investment research.

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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Here are the profiles of some of them. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. Previously, Ng was the finance manager of the Gulf of Mexico upstream business unit. She led efforts to build financial acumen across the GOM business unit for better decision-making.

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AI Market Expected to Post Unparalleled Growth in Pandemic Era

ArchIntel

These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. Executive Profile: Aniya Zaozerskaya, Senior Consumer Insights Manager at Amazon. Executive Profile: Salman Mukhtar, Director of Artificial Intelligence and Customer Insights at Microsoft.

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How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

Few things can be more daunting—or exciting—than a blank research slate. Not only because these are often the top-line metrics that will resonate with decision-makers, but also because understanding the current state of the market helps us set a good foundation for spending our time wisely moving forward in our research.

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What is competition mapping? How to gain the competitive edge 

ATTEST

Competition mapping, also known as competitive analysis, is a systematic process of researching and analyzing your competitors to identify their strengths and weaknesses, understand their market positioning, and develop effective strategies to gain your own competitive advantage. But why focus on what other businesses are up to?