CIO
FEBRUARY 8, 2024
Over time I landed on five principles that need to be evident for leading a successful transformation: Leadership, Learning, Communication, Understanding, and Playing to Win. I have a strong conviction that all this work must continually be anchored by an ethos of Leadership, Learning, Communication, Understanding, and Playing to Win.
CIO
MAY 15, 2023
Soon after, Netscape achieved 80% of the browser market. In 1995, Microsoft launched Internet Explorer and, by bundling it with its winning Windows 95 product, swiftly eclipsed Navigator as the leading browser. It takes adopting an innovation framework that accelerates the organization’s capacity for transformation.
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Crayon
MAY 7, 2021
Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!
CIO
AUGUST 7, 2023
Softchoice , an award-winning VMware partner and this year’s winner of the Cloud Consumption Award for the Americas in the 2023 VMware Partner Achievement Awards , has deep expertise in helping customers succeed with cloud and workplace solutions, from the data center to cloud to edge. That’s why the right technology partner is essential.
Advertiser: ZoomInfo
At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy.
Crayon
APRIL 12, 2022
It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps.
Crayon
JULY 23, 2021
Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Marketers get insights that they can use to optimize their messaging. Sales reps get insights that they can use to improve their objection-handling tactics.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. The primary takeaway?
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?
Advertiser: ZoomInfo
And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
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