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UPS delivers customer wins with generative AI

CIO

MeRA, which the R&D team first released into limited production in November, will be adapted and extended to all categories of customer contact — and it will be applied to other functions within the enterprise, including human resources, sales, and finance, Subramanian says.

Win 867
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Machine Learning Is A Critical Element of Modern SMS Marketing

Smart Data Collective

SMS marketing is one of the most widely used forms of marketing. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. What’s machine learning? It’s essentially all about the power of machines to learn and adapt through their experience. (2).

Learning 288
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Go-To-Market Motions Part II: How ZoomInfo Created a Winning Sales Team

Zoominfo

Part one of our GTM series was all about our inbound go-to-market motions. We refine and refine as much as we can, applying learnings in real-time, based on outcome-powered lead scoring and routing to scoring a rep’s performance. In case you missed it, our performance-based approach results in nearly 60% of our revenue.

Win 200
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HPE—Taking an award-winning approach to overcome customer modernization challenges

CIO

HPE’s mission is to help people grow and evolve,” says Joseph George, HPE’s global vice president of HPE strategic alliance marketing. Customers come to them with an idea, such as “I need to figure out how to make my sales force more digitally accessible” or “I want to come up with a way to engage my customer with a new initiative.”

Win 569
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Larger buying committees. Slow-moving compliance reviews.

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Using Win Loss Analysis: Marketing

Primary Intelligence

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Check out this podcast episode to learn more!

Loss 104
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AI for Decision-Makers: How to Win Trust from the Outset

CIO

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

Win 598