CIO

OCTOBER 19, 2023

Prepare to be amazed as we dive into how GEA transformed their sales, manufacturing, and service channels by harnessing the power of integration and innovation! With this newfound ability, they set discounts and margins at various levels, empowering their sales force to cater to every customer’s unique needs. IT Leadership

Globalization 751

Globalization Sales Pharmaceutical Commerce 751

Crayon

FEBRUARY 4, 2021

Sales, in general, is a tough job. The server learns which drink best pairs with a given entree. The account exec learns which feature best addresses a given pain point. This imperative — communicating value effectively — is a key element of the topic of today’s blog post: sales enablement. Let’s jump in!

Sales Enablement 616

Sales Enablement Sales Learning Marketing 616

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 336

Sales Marketing Marketing Business Intelligence 336

Smart Data Collective

SEPTEMBER 5, 2021

SMS marketing is one of the most widely used forms of marketing. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. What’s machine learning? It’s essentially all about the power of machines to learn and adapt through their experience. (2).

Learning 287

Learning Marketing Marketing Profiling 287

CIO

AUGUST 30, 2022

million customers – about 25% of Canada’s internet capacity – halting point-of-sale debit payments on the Interac network, preventing Rogers mobile phone users from accessing 9-1-1 services, disrupting transit services dependent on online payment, and even wreaking havoc on traffic signals in Toronto dependent on cellular GSM for timing changes.

Learning 697

Learning Retail Travel Loss 697

Crayon

MAY 31, 2022

In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Read on to learn how the team at Mend seamlessly integrated Crayon into their workflows to gain a competitive advantage in the ultra-competitive digital healthcare market. Crayon user.

Sales 325

Sales Competitive Intelligence Marketing Marketing 325

CIO

AUGUST 2, 2022

Fueled by enterprise demand for data analytics , machine learning , data center consolidation and cloud-native app developmen t, spending on cloud infrastructure services jumped 33% year on year to $62.3 Azure’s growth rate means that Microsoft has continued to close in on Amazon for primacy in this market, according to Canalys.

Sales 708

Sales Research Globalization Market Research 708

Crayon

FEBRUARY 9, 2021

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching.

Marketing 697

Marketing Marketing Sales Learning 697

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 595

Marketing Marketing Profiling Technology 595

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

Smart Data Collective

SEPTEMBER 24, 2021

Machine Learning is a branch of Artificial Intelligence that works by giving computers the ability to learn without being explicitly programmed. As technology advances, machine learning will have more opportunities to help businesses engage with their customers and improve the overall customer experience.

Learning 307

Learning Algorithm Analysis Research 307

Zoominfo

APRIL 16, 2020

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads. And in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place.

Sales 264

Sales Marketing Marketing Learning 264

CIO

AUGUST 7, 2023

IDC forecasts the growth rate of enterprise applications software sales will pick up in 2024, and remain steady through 2027, despite a dip this year as a result of CIOs continuing to pull back on spending due to economic headwinds. Software sales grew 9.8% of a market worth $306 billion, the study said.

Sales 325

Sales Innovation Research Management 325

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence? What is Market Intelligence?

Sales 207

Sales Intelligence Intelligence Marketing 207

CIO

JANUARY 12, 2023

GPU manufacturer Nvidia is expanding its enterprise software offering with three new AI workflows for retailers it hopes will also drive sales of its hardware accelerators. However, the system continues to learn about new product formats and packaging from images captured at the checkout.

Retail 473

Retail Loss Sales Algorithm 473

CIO

JULY 20, 2023

In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. Messaging matters Not many IT people jump out of bed and say to themselves, “I cannot wait to go market technology today.” Yet every member of your team is marketing your IT organization every day.

Business 470

Business Marketing Marketing Education 470

Smart Data Collective

NOVEMBER 1, 2020

Machines, artificial intelligence (AI), and unsupervised learning are reshaping the way businesses vie for a place under the sun. With that being said, let’s have a closer look at how unsupervised machine learning is omnipresent in all industries. What Is Unsupervised Machine Learning? Well, machine learning is almost the same.

Learning 334

Learning Data Mining Matrix Algorithm 334

mention

MARCH 10, 2023

The value of sales generated from livestream e-commerce in the U.S. The situation is even more impressive in countries like China, where livestream ecommerce sales are expected to be over $600 billion by 2023. This is an especially good option if you want to drive sales using your social media audience.

Sales 347

Sales Commerce Retail Gaming 347

Smart Data Collective

JANUARY 15, 2023

We mentioned that data visualization is great for content marketing , but there are more important benefits as well. One of the most overlooked benefits of data visualization for small businesses is that it helps with sales mapping. What Are the Benefits of Using Data Visualization for Sales Mapping? More Flexibility.

Sales 291

Sales Business Analysis Advantage 291

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Sales 252

Sales Marketing Marketing Algorithm 252

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. Companies can improve sales while attracting new shoppers and boosting satisfaction.

Commerce 298

Commerce Marketing Marketing Retail 298

Smart Data Collective

APRIL 19, 2022

One of the most important is collecting revenue data to draft financial statements, forecast future sales and make decisions to address revenue shortfalls. These factors are why companies will spend over $12 billion on data analytics for marketing solutions by 2027. After aggregating data, you can create a sales report with ODBC.

Sales 271

Sales Data Mining Analysis Competitive 271

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Keep reading!

Learning 209

Learning Marketing Marketing Restaurants 209

mention

AUGUST 19, 2022

When was the last time you were pleased to see a well-crafted cold sales email? Emailing as a way of sales prospecting has gotten a bad rap over the last few years, and for a good reason. Overtly sales-y subject lines, phony personalization, bland content…even the salespeople themselves are tired of such emails.

Sales 329

Sales Profiling Learning Knowledge 329

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Sales 246

Sales Marketing Marketing Profiling 246

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Sales 239

Sales Marketing Marketing Market Segmentation 239

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 273

Marketing Marketing Travel Commerce 273

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching. What is Sales Coaching?

Sales 130

Sales Knowledge Win Analysis 130

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. Artificial intelligence and machine learning can deliver the scalable power needed to organize information.

Sales 130

Sales Marketing Marketing Intelligence 130

mention

MARCH 22, 2023

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Marketing 260

Marketing Marketing Copywrite Startups 260

Smart Data Collective

AUGUST 29, 2019

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

Sales 185

Sales Marketing Marketing Brainstorming 185

Zoominfo

OCTOBER 19, 2023

Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Prioritizing who I should be contacting, and why , because I want to deploy my limited sales resources in the most impactful way possible.”

Sales 130

Sales Profiling Management Marketing 130

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Sales 130

Sales Marketing Marketing Algorithm 130

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201