Smart Data Collective

SEPTEMBER 24, 2021

Machine Learning is a branch of Artificial Intelligence that works by giving computers the ability to learn without being explicitly programmed. As technology advances, machine learning will have more opportunities to help businesses engage with their customers and improve the overall customer experience.

Learning 308

Learning Algorithm Analysis Research 308

CIO

AUGUST 7, 2023

IDC forecasts the growth rate of enterprise applications software sales will pick up in 2024, and remain steady through 2027, despite a dip this year as a result of CIOs continuing to pull back on spending due to economic headwinds. Software sales grew 9.8% of a market worth $306 billion, the study said.

Sales 325

Sales Innovation Research Management 325

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out!

Research 233

Research Sales Profiling Startups 233

Smart Data Collective

NOVEMBER 1, 2020

Machines, artificial intelligence (AI), and unsupervised learning are reshaping the way businesses vie for a place under the sun. With that being said, let’s have a closer look at how unsupervised machine learning is omnipresent in all industries. What Is Unsupervised Machine Learning? Well, machine learning is almost the same.

Learning 335

Learning Data Mining Matrix Algorithm 335

CIO

MAY 3, 2024

Customer service is emerging as one of the top use cases for generative AI in today’s enterprise, says Daniel Saroff, group vice president of consulting and research at IDC. Still, Subramanian is confident MeRA can continue to evolve and learn to handle the most complex of customer requests and business processes.

Win 867

Win Knowledge Human Resources Finance 867

CIO

APRIL 17, 2024

Salesforce’s reported bid to acquire enterprise data management vendor Informatica could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce, according to analysts. This challenge requires tools with capabilities outside of what MuleSoft and Tableau can offer,” Park explained.

Airline 788

Airline Capital Globalization Security 788

CIO

APRIL 11, 2024

In a cloud market dominated by three vendors, once cloud-denier Oracle is making a push for enterprise share gains, announcing expanded offerings and customer wins across the globe, including Japan , Mexico , and the Middle East. However, in the last two years, OCI has begun to attract more new customers of its own.”

IT 769

IT Innovation Knowledge Research 769

CIO

JULY 20, 2023

In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. An Info-Tech Research Group study found a direct correlation between overall satisfaction with IT and satisfaction with IT communications. Yet every member of your team is marketing your IT organization every day.

Business 465

Business Marketing Marketing Education 465

mention

MARCH 10, 2023

The value of sales generated from livestream e-commerce in the U.S. The situation is even more impressive in countries like China, where livestream ecommerce sales are expected to be over $600 billion by 2023. This is an especially good option if you want to drive sales using your social media audience. It’s indisputable.

Sales 347

Sales Commerce Retail Gaming 347

Smart Data Collective

MARCH 23, 2023

The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important.

Commerce 300

Commerce Marketing Marketing Retail 300

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Sales 252

Sales Marketing Marketing Algorithm 252

CIO

MARCH 13, 2024

According to a research report IDC released in November, based on a survey of over 2,100 business leaders and decision makers with responsibility for AI transformation, 71% of companies already using AI are seeing returns on their AI investments within 14 months, averaging $3.50 for every $1 spent. We did side-by-side testing,” he says.

IT 787

IT Knowledge Research Globalization 787

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Keep reading!

Learning 209

Learning Marketing Marketing Restaurants 209

Alpha Sense BI

MARCH 10, 2023

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

mention

MARCH 22, 2023

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Marketing 260

Marketing Marketing Copywrite Startups 260

CIO

APRIL 30, 2024

Time feels like it slows down without your past job responsibilities, and you have to manage your schedule, which includes learning, networking, and taking care of your mental health. Assess your skills and intangibles Networking will help IT leaders in transition find opportunities, test their pitches, and learn about tech trends.

IT 554

IT Profiling Win Startups 554

CIO

APRIL 4, 2024

To keep up, Redmond formed a steering committee to identify opportunities based on business objectives, and whittled a long list of prospective projects down to about a dozen that range from inventory and supply chain management to sales forecasting. “We We don’t want to just go off to the next shiny object,” she says. “We

Banking 812

Banking Pharmaceutical Technology Technology 812

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? Only market research could have informed such a decision.

Market Research 98

Market Research Marketing Research Analysis Research 98

CIO

SEPTEMBER 5, 2023

On the Futurum Tech Webcast, Chief Analyst Daniel Newman for Futurum Research (an analyst firm focused on technology, digital innovation and market disruption) talks with VMware leaders about the surprising challenges of multi-cloud. Many companies have learned the hard way, struggling with rising costs. Multi Cloud

Gaming 677

Gaming Security Security Advantage 677

CIO

MARCH 6, 2024

IT industry researchers believe the biggest impact of gen AI this year will be in customer experience (CX), with organizations using vast amounts of data to communicate with consumers and resolve problems faster. The tech researcher says companies will increase their use of AI-enabled tools to augment customer service agents’ capabilities.

Banking 810

Banking Technology Technology Knowledge 810

mention

MAY 27, 2022

There are dozens of content marketing tools to choose from. But remember, there is no content marketing tool that can take the place of a good content marketing strategy and all the work that goes into it. The intent behind content marketing activities is to influence consumer behavior and guide their purchasing decisions.

Marketing 363

Marketing Marketing Annotation Sales 363

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching. What is Sales Coaching?

Sales 130

Sales Knowledge Win Analysis 130

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Sales 130

Sales Marketing Marketing Algorithm 130

Smart Data Collective

DECEMBER 22, 2020

One of the most important benefits of big data in business is with marketing. We previously touched on a number of ways companies use big data for their marketing. We have previously talked about the benefits of data analytics and machine learning for keyword research. Its users look for products they want to buy.

Sales 301

Sales Predictive Analytics Commerce Research 301

Smart Data Collective

AUGUST 29, 2019

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

Sales 184

Sales Marketing Marketing Brainstorming 184

mention

MAY 19, 2023

Social media is a key marketing tool in today’s world. But when it comes to social media marketing, there are hundreds (if not thousands) of strategies you can apply to reach your target customers. After the sale is made, social media marketing funnels go a step further to help businesses cultivate customer trust and loyalty.

Marketing 264

Marketing Marketing Sales Research 264

mention

DECEMBER 25, 2023

With the right social media marketing plan, you can increase your online brand presence. Research which social media channels are relevant to your target audience, and craft content that’s in line with the vibe of those platforms. Is Social Media Marketing Worth It? How to Get Started on Social Media?

Marketing 295

Marketing Marketing Sports Innovation 295

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Sales Data.

Market Research 98

Market Research Marketing Research Research Marketing 98

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Let’s jump in.

Sales 264

Sales Startups Research Profiling 264

Aqute Intelligence

MAY 2, 2023

These are some of the tools we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next. It is updated daily, and you can use it for competitor analysis and research-related purposes. BuiltWith also provides backtesting data to capital market their customers.

Information 130

Information Research Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

AUGUST 30, 2023

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. When selecting salespeople, target those who directly interface with customers and competitors.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. What is a Sales Strategy?

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: Companies with strong sales and marketing alignment achieve 20% annual growth rate.

Sales 160

Sales Marketing Marketing Win 160

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. Where Do Sales Reps Waste The Most Time? Researching Prospects.

Sales 264

Sales Gaming Research Loss 264

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing 238

Marketing Marketing Data Analysis Analysis 238

Aqute Intelligence

MARCH 30, 2023

Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors. Below are some of the tools we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next. Need a quote for competitor research?

Competitor Analysis 130

Competitor Analysis Analysis Research Competitive Intelligence 130