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Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Just like product marketers, product managers sit in the nexus of a few different functions—in this case the user, engineering, and design/research teams.

Learning 747
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Learn from IT Innovators at CIO’s FutureIT Dallas

CIO

Find out what’s next in future of enterprise automation with IDC’s Ritu Jyoti, group vice president of the worldwide artificial intelligence and automation research practice and global AI research lead. Throughout the day, attendees will have opportunities to learn about new solutions from technology partners and to network with peers.

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Learn from IT Thought Leaders at FutureIT D.C.

CIO

Find out how to use generative AI to enhance customer experience at a presentation from Marci Maddox, research vice president for IDC’s Persuasive Content and Digital Experience Management Software Program. Throughout the day, attendees will have opportunities to learn about new solutions from technology partners and to network with peers.

Learning 615
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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 257
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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.

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Real-time Data, Machine Learning, and Results: The Evidence Mounts

CIO

From delightful consumer experiences to attacking fuel costs and carbon emissions in the global supply chain, real-time data and machine learning (ML) work together to power apps that change industries. more machine learning use casesacross the company. more machine learning use casesacross the company.

Learning 637
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Data Analytics Helps with Competitor Research

Smart Data Collective

The data analytics market is expected to grow from $30 billion last year to over $393 billion by 2032. A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors. However, there are other ways that companies can research their competitors as well.

Research 193
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.