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Generative AI: now is the time to ‘learn by doing’

CIO

The pattern for success at learning how to create value safely and responsibly is a mindful culture of experimentation and thoughtful “learning by doing.” He specializes in removing fear, uncertainty, and doubt from strategic decision-making through empirical data and market sensing. Artificial Intelligence, Machine Learning

Learning 824
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Machine Learning Bolsters Digital Marketing Strategies

Smart Data Collective

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Learning 249
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The future of IT: what we can learn from the mainframe

CIO

With so much new technology coming to market offering promise of greater efficiencies, productivity, and more upsides, it can be easy to be swept away by the latest shiny object. As these technologies compete to stay around for the long run, what can they learn from the longevity of the mainframe? Digital Transformation

Learning 758
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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

Learning 290
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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022?

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Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Just like product marketers, product managers sit in the nexus of a few different functions—in this case the user, engineering, and design/research teams.

Learning 747
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Pace of Tech Demands a Smarter Learning Approach. Bring On Community-Driven Learning

CIO

Companies typically face three big problems in managing their skills base: Normal learning approaches require too much time to scale up relevant knowledge. They’re adding community-driven learning to their existing training approaches. The results we’re seeing from community learning at GfK. A fresh approach is needed.

Learning 530
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention Slow-moving compliance reviews.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. All eyes are on you to make an impact — fast. That’s where your data comes in.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.