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Picking a Digital Marketing Niche for Your Agency

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“Should you set up shop as a marketing generalist or a specialized expert ?” alone and a global marketplace bursting at its virtual seams, casting a wide net seems like a savvy move. They pivoted to their niche—multichannel e-commerce—and within a year, they had seen an astonishing 255% surge in their blog visits. And why not?

Marketing 167
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The Ultimate List of YouTube Channels for Sales Professionals

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With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 2. Sales Hacker.

Sales 187
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Building Loyalty Evolves with Data, Smartphones, and Personalization

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The other quadrants include offer expansion, company transformation, and market expansion. The data (and deals) helped improve the most valuable customers’ experiences. More swipes equaled more deals for customers — and brought in more data for businesses. Loyalty marketing has evolved over the years.

Airline 226
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Best Growth Strategies for CRO Agencies in 2021

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According to a survey by Econsultancy, 70% of businesses with a structured CRO strategy improved their sales – but only 24% of businesses currently have a structured CRO strategy. Where do your team’s specialisms lie? The good news is there is huge room for improvement amongst potential clients. Practice What You Preach.

Startups 176
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Six Types of B2B Website Visitors and How to Greet them with Chat(bots)

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An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. New guests are visitors at the top of the sales funnel. Make them feel seen and valued, and offer them something that compels them to share more information about themselves.

Sales 130
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Six Types of B2B Website Visitors and How to Greet them with Chat(bots)

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An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. The New Guest New guests are visitors at the top of the sales funnel. Or, you can offer an incentive in exchange for more information: 3. First impressions matter.

Sales 100
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How to Stand Out at a Trade Show: A Guide for Marketers

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Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. If your mission and value prop aren’t immediately apparent, your prospects will move on to the next booth. Offer a free trial: Again, people love free things.

Marketing 187