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Business AI will change the way businesses are run

CIO

Less than a year after most CIOs and business leaders even heard the expression “generative artificial intelligence,” for the first time, this technology has set off a wave of innovation that will dramatically change how businesses are run. We believe that business AI must be relevant, reliable, and responsible by design.

Business 854
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Lawsuit claims IBM falsely used mainframe sales to boost AI, cloud businesses

CIO

A lawsuit has been filed against 13 current and former IBM executives, including CEO and Chairman Arvind Krishna and former CEO Ginni Rometty, accusing the company of securities fraud — bundling mainframe sales together with those of poorly performing products in order to make them appear more profitable than they actually were.

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8 ways IT can help supercharge your sales team

CIO

Without revenue from sales of products or services, a business becomes little more than a hobby or a charitable organization. Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Data should be both insightful and actionable.

Sales 698
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The change management Informatica needed to overhaul its business model

CIO

What is the business transformation currently underway at Informatica? The business transformation we’ve led for the last several years has many parts; all our products have been re-built as cloud products and we continue our heritage of being neutral about data, supporting cloud, on premise, and hybrid workloads. Today, we’re a $1.6

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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HUAWEI eKit makes digital business easy for distributors

CIO

Small and Medium Enterprises (SMEs) aren’t just businesses; they’re the pillars that uphold the global economy, accounting for 50% of global GDP and 70% of jobs. SMEs generally have their hands full doing businesses, and often don’t have the dedicated teams to lead digital transformation projects on their behalf.

Business 804
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Want to tackle technical debt? Sell it as business risk

CIO

What CIOs need to do instead is to present IT infrastructure investment as an important corporate financial and risk management issue that the business can’t afford to ignore. Budget, Business IT Alignment, Infrastructure Management, IT Leadership, IT Strategy, Risk Management that don’t mean much to key financial decision-makers.

Business 770
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The Impact of Direct Dials on Sales Productivity

Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. How can you (and your sales team) benefit from this eBook?

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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The Power of Conversation Intelligence

This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Conversation Intelligence defined and how it impacts your business. Ready to learn more?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.