mention

APRIL 1, 2024

But, proactive companies can build a strong crisis management strategy to tackle these unpredictable situations. In other words, crisis management strategies doesn’t predict the future. What is a Crisis Management Strategy? Crisis Management Strategy: The company prioritizes customer safety.

Management 157

Management Business Airline Travel 157

mention

APRIL 20, 2021

Accounting might think you’re the person that submits overpriced press releases with fluffy language. Sales probably sees you as a marketing channel and just wants to know when to expect more of those hot fresh leads. Why combine brand activation, experiential marketing, and peer influence? What are Facebook Groups?

Profiling 307

Profiling Matrix Sports Entertainment 307

mention

SEPTEMBER 8, 2023

Partner with marketing experts and thought leaders if you’re a social media marketing brand. Influencer marketing tools enable you to find suitable influencer profiles within minutes. The tool can even rank these influencers by influence, so you’ll know whom to reach out to for your influencer marketing campaigns.

Profiling 184

Profiling Advantage Advantage Globalization 184

mention

APRIL 7, 2024

Only Content Marketing (18%) and Digital PR (20%) provide better results. By monitoring unlinked mentions, you discovered a popular eco-conscious blog praising your latest product line but not linking to your website. Recognizing this as an opportunity, you can reach out to the blog’s editor and gently request a backlink.

Entertainment 157

Entertainment Advantage Advantage Learning 157

FedSavvy

SEPTEMBER 10, 2020

Below are examples for where an analyst may find evidence of such investments: People – Press releases announcing strategic hires, trade press following events, LinkedIn updates, etc. Corroborate that capabilities mentioned in older press releases or gained through past acquisitions are still used and relevant.

Win 130

Win Advantage Advantage Competitive 130

mention

NOVEMBER 18, 2020

In this move, Digital PR has emerged as one of the most expedient strategies being promptly adopted by brands for awareness and engagement. Not just brand engagement and awareness, but the right Digital PR strategy produces more results than this for building your brand. Traditional PR vs Digital PR Is Marketing and Digital PR Same?

Brainstorming 234

Brainstorming Briefing Advantage Advantage 234

Smart Data Collective

APRIL 7, 2021

Artificial intelligence has made marketing a lot easier. Savvy marketers are using AI technology to expand their reach through digital media. One of the ways that marketers can use AI to get more sales and exposure is through podcasts. Fortunately, AI technology can be useful with all of these strategies. Up your quality.

Technology 215

Technology Technology Knowledge Marketing 215

mention

MARCH 9, 2022

Rebranding is not just creating a new logo and new website design, but it rethinks the marketing strategy, including your brand values, mission statement , and new ways for increasing sales. In that case, you might need to change your current marketing strategy or do market research to define the problem.

Market Research 334

Market Research Marketing Research Research Marketing 334

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT.

Marketing 130

Marketing Marketing Gaming Innovation 130

ArchIntel

JANUARY 26, 2021

The successful candidate will serve as an expert on Zscaler’s competition, leveraging an understanding of the security market, current and emerging competitive threats, competitor solutions and corporate strategies. The mid-senior level role also comes with competitive positioning and messaging functions.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

ArchIntel

FEBRUARY 23, 2021

In a blog post published on Medium, InfoDesk argued that time is constantly a big concern for CI teams as they grapple with the need to quickly analyze data and deliver relevant information to stakeholders on time. This is useful when new market competitors emerge, for example, enabling companies to react to news as it happens.

Competitive Intelligence 129

Competitive Intelligence Competitive Intelligence Intelligence 129

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Reputation Includes content assets such as blogs and press releases 2. The good news?

Startups 130

Startups SWOT Sales Enablement Sales 130

FedSavvy

AUGUST 11, 2021

This is as important in market and competitive intelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. The FedSavvy Strategies Takeaway. © FedSavvy Strategies and FedSavvy Strategies blog, 2012-2021.

Intelligence 130

Intelligence Intelligence Competitive Intelligence Alliance 130

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. Useful metrics for building a competitive marketing strategy.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Sales 130

Sales Profiling Gaming Win 130

mention

AUGUST 9, 2023

Although all these strategies can boost your brand awareness, it also matters how people know about your business. It is influenced by the type of content that appears on search engine results pages (SERPs), such as online news, reviews, blog posts, articles, and social media posts.

Management 130

Management Profiling Advantage Advantage 130

Domo

FEBRUARY 13, 2024

For instance, you could use AI to improve how you support your customers or get better at predicting what’s going to happen in your market. Bridging the gap: Data science meets business strategy AI technology is evolving fast, and new media stories seem to come out every day about new features, new start-ups, and new tools.

Predictive Analytics 78

Predictive Analytics Security Security Algorithm 78

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. After all, it’s why they’ve invested in your services. Definitely not! Knowledge is power, though!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

mention

JANUARY 3, 2024

Social media marketers spend a great deal of time and effort creating and scheduling posts, performing social listening, and monitoring users’ interactions with their social media content. But no social media strategy is complete without a crisis management plan. This will help everyone know when to implement the right strategy.

Airline 157

Airline Management Loss Information 157

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming!

Marketing 207

Marketing Marketing Learning Business 207

SpyFu

AUGUST 31, 2021

In addition to focusing your customer acquisition attempts on ads and marketing campaigns, get customers to come to you with the help of multiple well-placed links. Using our backlink data and additional backlink profile data from Ahrefs, we ran an experiment to find out how high-ranking blogs attract backlinks.

Startups 116

Startups Research Capital Education 116

IBI

MARCH 8, 2023

We believe this shows that alternative cloud deployment strategies like multi-cloud, distributed cloud, and hybrid cloud patterns are quickly growing in popularity despite the corresponding increase in complexity. The bottom line is every enterprise, organization, and team has unique needs that will require a unique deployment strategy.

Management 90

Management Research Security Security 90

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Demand generation vs. lead generation: Critical differences.

Capital 89

Capital Sales Education Startups 89

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Netbasequid

JULY 26, 2021

Before the days of social media, press releases were one of the primary methods of generating earned media. Owned media is any content authored by your brand and commonly consists of blog posts, social media posts, and content published on your brand’s websites. In short, it’s content you control. Measuring Your Earned Media.

Business 52

Business IT Marketing Marketing 52

Netbasequid

SEPTEMBER 23, 2021

We’ll define that below, as well as its role in industry analysis and market research. Media intelligence is part of the overall market understanding – that is, in-depth knowledge of everything that relates to the market in which you operate. What is media intelligence? Each of these serves its own purpose.

Intelligence 101

Intelligence Intelligence Competitive Landscape Analysis 101

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. That’s why email list segmentation is the key to successful email marketing. The days of batch and blast emails are long gone.

Copywrite 130

Copywrite Hospitals Commerce Banking 130

Owler

NOVEMBER 4, 2021

By: Beth Osborne, Senior Content Marketing Manager, Marketron Owler made its mark on the world with its unique approach to monitoring company activities and delivering hard-to-find data. I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! Select a page and create a visual link to it.

Sales Enablement 59

Sales Enablement Sales Marketing Marketing 59

Netbasequid

JANUARY 19, 2021

Between running marathons, writing in her food blog , growing pineapples and training her husband to make the perfect tiki drink, she’s also a Senior Strategist at Scoppechio by day. We sat down with her to talk strategy, marketing triumphs and dissecting intel to guide brands to success. There’s no stopping Laura Arnold.

Restaurants 98

Restaurants Profiling Analysis Learning 98

Netbasequid

AUGUST 12, 2021

Media monitoring software is at the core of leading companies’ marketing strategies. But there are other essential places that must be monitored as well, such as blogs, forums, news channels, radio and podcasts. 63% of social media marketers believe listening will become more important over the upcoming year.

Benchmarking 105

Benchmarking Competitive Win Marketing 105

Netbasequid

OCTOBER 29, 2021

Before we get off the starting line, though, here are a couple of company stats hot off the press: As of their latest earnings call for Q3 2021, Facebook has 2.91 The term metaverse was first coined by author Neal Stephenson in his book Snow Crash released in 1992. What AR/VR capabilities mean for your brand. Sentiment showing the way.

Intelligence 98

Intelligence Intelligence Restaurants Gaming 98

Engage3

JANUARY 18, 2022

PRESS RELEASE – DAVIS, Calif. The premier global provider of market intelligence, IDC, announced Engage3’s position as a “Leader” in its recently published IDC Marketscape: Worldwide Retail Price Optimization Solutions 2021-2022 Vendor Assessment. Engage3 is one of only two vendors to be featured by both IDC and Retail Today.

Retail 52

Retail Management Competitive Intelligence Competitive Landscape 52

Netbasequid

MAY 20, 2021

To put it in delicious terms, media intelligence is the gooey stuffing that holds the Oreo cookie of competitive and market intelligence together. Captured via social media as well as contributions by many news outlets, press releases and journals, this elusive sweet stuff is out there in mass quantities awaiting discovery.

Intelligence 98

Intelligence Intelligence Competitor Analysis Benchmarking 98

SpyFu

FEBRUARY 1, 2021

With the release of other search engine updates like Penguin 4.0 Despite Google’s best efforts to stop it, websites are still selling links (as many as 44%) and people are still using Scholarships and other strategies to build backlinks. They rarely discuss the actual SERP and organic traffic impact of implementing the strategy.

Profiling 88

Profiling Algorithm Research Competitive 88

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

Moz

DECEMBER 17, 2020

Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses. So I wanted to talk about SEO competitive analysis because it is a really crucial part of your SEO strategy and of your SEO success. And then see who comes up and see what their strategies are.

Analysis 61

Analysis Competitive Gaming Advantage 61