Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

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Sales Marketing Marketing Brainstorming 201

FedSavvy

NOVEMBER 15, 2023

We are back with another installment of our T4NG2 series! Our last blog looked at the returning incumbents and we are now shifting our focus to look at the footprint of all T4NG2 awardees across the Department of Veterans Affairs (VA) and provide a special highlight of the contract’s newcomers. These JVs include the below.

Cyberspace 130

Cyberspace Hospitals Analysis Competitive 130

FedSavvy

JULY 12, 2022

We introduced Accenture Federal Services (AFS) in our November 2018 blog to examine its service offerings and noteworthy contracts that define the business. Portfolio changes and noteworthy wins. Recent and noteworthy wins include: U.S. Win Loss trends. Since then, the company has experienced changes in its U.S.

Win 130

Win Loss Education Innovation 130

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it! We say yes!

Marketing 164

Marketing Marketing Education Win 164

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. Amazon launched Prime Day back in 2015 to celebrate its 20th anniversary. Choose your products wisely To maximize conversions, it’s important to pick the right products to advertise on Prime Day.

Win 130

Win Sales Advantage Advantage 130

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. What is word-of-mouth marketing?

Marketing 210

Marketing Marketing Win Sales 210

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Marketing 99

Marketing Marketing Research Retail 99

FedSavvy

SEPTEMBER 10, 2020

Understanding a competitor’s potential to win a contract, a business must identify and assess their competitors’ capabilities, which includes a range of people, tools, processes and past performance. . We define them as follows: People – Hiring and development of personnel. How do we realize such analysis?

Win 130

Win Advantage Advantage Competitive 130

Similarweb

JULY 15, 2021

So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. eCommerce giant for a spot as an Olympics Sponsor back in 2017.

Sports 111

Sports Marketing Marketing Gaming 111

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

CXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

Marketing 78

Marketing Marketing Win Gaming 78

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Win 138

Win Business Brainstorming Restaurants 138

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Email marketers have three options when it comes to inactive email subscribers.

Win 166

Win Innovation Marketing Marketing 166

Zoominfo

APRIL 2, 2018

Today’s post breaks down five ways you can support your sales team to become more productive. Five ways to support your sales team and increase productivity. The benefits are staggering: Sales managers spend only an average of 5% of their time coaching, but sales coaching increases sales productivity up to 88% ( source ).

Sales 207

Sales Management Sales Enablement Research 207

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. It’s a critical team effort to determine the best place to win. What is a Sales Territory Plan?

Sales 100

Sales SWOT Loss Market Segmentation 100

Zoominfo

MARCH 28, 2018

Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. Here are a few good places to start: Develop a customer communication strategy. Don’t just reach out when you have a new product or service. Be willing to answer questions.

Win 178

Win Sales Learning Information 178

E2M

FEBRUARY 7, 2024

You want to scale up, but you face challenges like not having enough skills in-house, having to push back deadlines because of limited room, and feeling overwhelmed. What Kind of White-label Digital Marketing Services Your Agency Can Leverage? What Kind of White-label Digital Marketing Services Your Agency Can Leverage?

Win 67

Win Gaming Education Competitive 67

Zoominfo

MAY 20, 2019

First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. With so many responsibilities on their plates, B2B marketers and sales professionals can’t afford to waste such valuable time in inefficient meetings.

Business 221

Business Restaurants Briefing Technology 221

Zoominfo

AUGUST 31, 2020

Originally developed by OpenAI, a research lab in San Francisco, GPT-3, the hot new language model, has gained significant traction as the hottest new language processing model in recent memory. 1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. It’s ambitious. 2) Vendor Viewpoint: Beta Testing AI Is Iterative GPT-3.

Intelligence 179

Intelligence Intelligence Startups Innovation 179

Similarweb

JULY 30, 2021

That feeling of trust that comes with the familiar or well-recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Here we’ll walk you through our step-by-step guide to using affiliate marketing to reach more of your audience. . But first, what is affiliate marketing?

Marketing 52

Marketing Marketing Win Sales 52

Zoominfo

JANUARY 22, 2019

Social media and review sites give customers free reign to voice their opinion about a business or product. But, here’s the good news– a strategic response to a negative review can actually improve your customer relationships and help you win more business in the future. Today we teach you how!

Business 213

Business Briefing Win Information 213

Netbasequid

APRIL 30, 2021

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? Marketing intelligence is pretty intuitive, really.

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another. “The content changes a lot from year to year.

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Sales Knowledge Entertainment Learning 182

Zoominfo

MAY 15, 2018

39% of businesses report a decrease in productivity due to a bad hire. Today’s blog post is for you. Recruiters and hiring managers naturally want to fill roles as quickly as possible to keep productivity on track. For example– let’s say you’re hiring a marketing copywriter. Mistake #2: You overvalue industry experience.

Copywrite 178

Copywrite Profiling Education Win 178

mention

DECEMBER 16, 2022

In this blog, I will outline 11 ways to increase the LTV of your agency clients and keep them happy and coming back for more. If you want to keep your clients happy, it’s important to keep them in the loop about the latest progress and developments on their projects. What Is Lifetime Value? Keep Your Clients in the Loop.

Commerce 144

Commerce Gaming Technology Technology 144

E2M

APRIL 15, 2024

Develop a Wireframe 8. Gestalt Principles are a set of rules developed by psychologists like Max Wertheimer, Wolfgang Köhler, and Kurt Koffka. For example, when you see a book, you don’t see the cover, back cover, and the pages separately. In the early 1920s, designers and marketers started using these principles.

Win 113

Win Sales Information Advantage 113

Zoominfo

JUNE 14, 2018

You’ll be thankful to have access to each of the presentations you attended, and even those you missed, once you’re back in the office. If there are any products or companies you’re interested in, see if you can schedule an appointment with them. Don’t have enough content for a blog post? 5. Branch out.

Entertainment 159

Entertainment Travel Sales Gaming 159

bazaarvoice

APRIL 5, 2022

Product marketing: A term most know, many conquer, but few completely master. But don’t worry, this comprehensive guide of the full product marketing lifecycle—from before, during, and after launch—will teach you how to easily become one of the latter. Chapters: What is product marketing?

Marketing 52

Marketing Marketing Market Research Marketing Research 52

Zoominfo

SEPTEMBER 23, 2020

It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

Zoominfo

FEBRUARY 21, 2019

Trust is at the center of every business strategy – without it, you’ll struggle to, develop relationships, win business, and retain customers. Here are a few good places to start: Develop a customer communication strategy. Don’t just reach out when you have a new product or service. Think customer first, products second.

Win 100

Win Sales Information Marketing 100

Zoominfo

OCTOBER 6, 2019

37% of businesses report a decrease in productivity due to a bad hire. Recruiters and hiring managers naturally want to fill roles as quickly as possible to keep productivity on track. To learn how to create detailed candidate personas, read the following blog post: Job Candidate Personas: A Guide for Recruiters.

Copywrite 130

Copywrite Profiling Education Win 130

Evalueserve

AUGUST 31, 2021

Competitive Insights are bits of data and information collected by a competitive intelligence solution enabling business teams to stay ahead of changing markets and increased competition in their industry. Each business team within an organization will require specific competitive insights to turbocharge data-backed outcomes.

Competitive 52

Competitive Competitive Landscape Sales Competitive Intelligence 52

Domo

FEBRUARY 18, 2020

To get those in BI, Finance or Marketing ready, we present a small sampling of other breakout sessions not to be missed. The post Raise Your BI, Finance or Marketing Game at Domopalooza first appeared on Blog. But with Domo, you’re able to arrive at the real game-changer: BI leverage at cloud scale in record time.

Finance 52

Finance Gaming Sports Marketing 52

Zoominfo

JANUARY 19, 2020

Social media and review sites give customers free rein to voice their opinion about a business or product. But, here’s the good news– a strategic response to a negative online review can actually improve your customer relationships and help you win more business in the future. Google user’s review of a hotel.

Business 130

Business Briefing Win Information 130

Zoominfo

OCTOBER 25, 2019

The United Nations Industrial Development Organization (UNIDO) defines CSR as follows: Corporate social responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. What is corporate social responsibility? Boost customer loyalty.

Finance 174

Finance Banking Business Environment Competitive 174

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. Being transparent and not delivering BS in your marketing content will go a long way to connect with people.”

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Alliance Sales Win Knowledge 170