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How to Choose the Right Copywriter

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Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

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Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

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10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Another experienced IT leader, David Ivell, chief product and technology officer at behavior management training company Team Teach, is already harnessing generative AI’s power. But it’s still to be seen how generative AI replaces, rather than augments, human involvement in terms of information. A Trojan horse?

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5 methods to adopt responsible generative AI practice at work

CIO

Commit bots can also help developers write messages that include enough information to be useful to users and other developers, and generative AI could do the same for IT staff documenting upgrades and system reboots. And if the information you want doesn’t exist, the model will still attempt to create something plausible.

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8 Irresistible Call to Action Examples for Digital Marketers

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Just take a look at the example above from Jasper, an AI writing software for copywriters and digital marketers. Masterful copywriting by playing the emotional card. Copywriting for ads is complex and a huge topic that requires months of experience to pull off. Call to Action Examples for Facebook & Instagram ads.

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13 Best Marketing Books Worth Reading In 2023

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Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. He explains the roles of “connectors,” “mavens,” and “salespeople” in spreading information through social networks, and helping ideas reach critical mass.

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