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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. Bernie Elero is the senior vice president of business development and capture management of the intelligence community arm of AECOM, an American multinational engineering company. Lainee Hooks, Marketing Manager, Halff Associates.

Copywrite 104
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A marketing playbook gets everyone on the same page.

Marketing 124
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

Search engine optimization (SEO) isn’t just some technical task your SEO Managers are doing, it requires content. The idea is to attract, engage, and retain that audience by providing a consistent flow of valuable information. Content marketing focuses on the target audience and the information they require. . And a lot of it.

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive. Remember, a content marketing playbook is based on need-to-know information only.

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August 2018 B2B Blog Post Round-Up

Zoominfo

Today, we give you a brief introduction to influencer marketing, we explain its potential benefits, and finally, we teach you the best ways to execute your own influencer marketing strategy. 5 Lessons B2B Copywriters Can Learn from Their B2C Counterparts. We say, it all depends on your strategy. Ready to learn more? Keep reading!

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