article thumbnail

How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
article thumbnail

10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

Copywrite 894
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tech leaders weigh in on the upside and flipside of generative AI

CIO

Another experienced IT leader, David Ivell, chief product and technology officer at behavior management training company Team Teach, is already harnessing generative AI’s power. Jon Cosson, head of IT and CISO at wealth management firm JM Finn, recalls asking ChatGPT for his own biography. A Trojan horse?

article thumbnail

13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. He puts readers in a position to plan, execute, manage, and audit marketing programs across all social networks. Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

Marketing 260
article thumbnail

Is AI-Generated Content a Net Positive for Businesses?

Smart Data Collective

You’re in the process of hiring another copywriter for your business, and you had a colleague tell you to try out AI-generated content. This is important for small businesses trying to manage costs during a recession. Global businesses are projected to spend over $420 billion on AI technology by 2028. Campbell states.

Business 241
article thumbnail

Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails. Make sure you have the appropriate permissions to send emails to your contacts and that you provide an opportunity to opt out and manage their preferences.

Marketing 256
article thumbnail

What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

But it might work out just fine if you’re looking for something else entirely—like PPC management or video production. email marketing or social media management). If you’re interested in a specific type of work (such as PPC or copywriting), ask them if they have case studies to show off their capabilities in that area.

Marketing 343