article thumbnail

Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

Copywrite 157
article thumbnail

Tech leaders weigh in on the upside and flipside of generative AI

CIO

Another experienced IT leader, David Ivell, chief product and technology officer at behavior management training company Team Teach, is already harnessing generative AI’s power. We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. Copywriting: The Definitive Guide. It is understandable. Imitation is the sincerest form of flattery, but avoid replication. Out of chaos comes order.

Marketing 350
article thumbnail

5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. Then, meet with your marketing team to brainstorm natural ways to implement UGC into your Instagram strategy.

Marketing 350
article thumbnail

19 Harmful Influencer Marketing Mistakes to Avoid

mention

And the cost of a micro-level influencer is far more manageable than that of the typical A-list influencer. Brainstorm with others in your company to come up with a list of new, relevant verticals before beginning your next campaign. Did You Know? The Fix: Are you stuck using influencers who represent only a few verticals?

Marketing 212
article thumbnail

5 methods to adopt responsible generative AI practice at work

CIO

AI tools that summarize calls with customers and clients can help managers supervise and train staff. Get over writer’s block, spruce up designs You don’t have to turn your whole writing process over to an AI just to get help with brainstorming, copywriting and creating images or designs.

Copywrite 600
article thumbnail

Content Optimization 101: How to Rank Higher in Search

Similarweb

Keyword research is the first step in SEO copywriting and content creation in general. Next, brainstorm. The primary research for this blog was conducted by Sharon Enkaoua , CMS & Marketing Campaign Manager at SimilarWeb. The more effective content will be search-friendly for Google and for people. .