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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

Copywrite 157
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

A travel agency could manage business trips. Read the guidelines of any other platform (like Yelp or TripAdvisor) to know what is allowed in terms of review management. If you’re not sure, reach out to your local Chamber of Commerce or a local business association like AMIBA to see if they have data they can share with you.