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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re not sure, reach out to your local Chamber of Commerce or a local business association like AMIBA to see if they have data they can share with you. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. Phone the business, if necessary, to acquire this information.