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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

MARCH 13, 2024

Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

Copywrite 157
Copywrite Brainstorming Commerce Information 157
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

JANUARY 28, 2019

If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. If you have multiple locations, create a unique page on your website for each location, complete with its full contact information and useful text for website visitors.

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Restaurants Marketing Marketing Travel 60
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