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How To Do Market Research for a Startup

Cipher

Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business.

Startups 461
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Salesforce earmarks $250 million for AI startup investment

CIO

CRM giant Salesforce today said that it would commit $250 million to investments in startups focused on generative AI, even as the company warned of the dangers of the technology. The second, Cohere, is a natural-language processing startup which, it said, aims to make language AI accessible to a much broader range of companies.

Startups 662
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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate. Are they private individuals or businesses? Global companies are projected to spend over $9.7

Startups 256
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How to Do Market Research for a Business Plan

Cipher

If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.

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The Inside Startup: Meet Cisco’s Emerging Technologies and Incubation Group

CIO

Startup” means risk. Regardless, new business ventures work under pressure to research, refine, and deliver an idea to the market. Cisco sets aside space for an innovative team operating with a startup mindset. More than an experimental group, they hold themselves accountable the same way any startup should.

Startups 325
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Exploring the Market Research Process in 2022

Cipher

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.

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Ford’s high-tech business transformation, fueled by cloud

CIO

s wholesale pivot to technology has transformed not only the automaker’s business operations but its corporate identity. “We Mike Amend, Ford’s chief enterprise technology officer, was once CTO for Dell’s global online business. Ford Motor Co.’s People don’t think of a large, 100-year-old manufacturing company as high tech.”

Business 729