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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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NHL turns to venue metrics data to drive sustainability

CIO

It followed that in 2014 with the first sustainability report issued by a North American professional sports league and, in 2015, a commitment to counterbalance the league’s entire carbon footprint for three consecutive seasons. Sustainability is all about innovation and business optimization.

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Metrics to Benchmark Brands’ Social Media Performance

Netbasequid

How can brands benchmark their social media performance? The webinar, titled Benchmark Your Social Media Performance for a Competitive Edge , drew insight from a recent Rival IQ report. Here are three key lessons to get you started: Benchmarking Isn’t About Who Is Better. Many brands approach benchmarking from the wrong angle.

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A Comprehensive Guide to Benchmarking Analysis

Netbasequid

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis.

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The CIO’s guide to smarter vendor negotiation: 10 tips

CIO

IT sourcing is a team sport,” says Peterson. Do your homework “Consider benchmarks, market norms, and strategy before entering the room for a negotiation,” advises Amy Fong, partner in the sourcing and vendor management group at Everest Group. Deals done by business users alone may be technically unsound.

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Here’s what that looks like for a major sports apparel brand. Sports apparel brand dashboard showing stages of consumer journey. What this does is establish benchmark measurements for the areas that we want to target. Sports apparel brand dashboard showing sentiment expressed along the consumer journey.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. You give sports fans the opportunity to meet an olympian online , of course. . Meaning it’s 96 athletes participating in 27 different sports will compete with Visa behind them next week. .

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