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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

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The CIO’s guide to smarter vendor negotiation: 10 tips

CIO

Reaching a win-win agreement takes patience from both parties.” IT sourcing is a team sport,” says Peterson. Do your homework “Consider benchmarks, market norms, and strategy before entering the room for a negotiation,” advises Amy Fong, partner in the sourcing and vendor management group at Everest Group.

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Media Updates: TV Subscription Loss, TikTok Bill Awaiting Senate Action, YouTube CTV Enhancements

Tinuiti

It is this dramatic and accelerating decline of traditional pay-TV that is forcing more extreme measures from legacy media companies, from the launch of a sports super-app to taking ESPN fully DTC , accepting the cannibalization of its one-time cash cow.    |  Leichtman Research   2.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. So, how do you create a winning marketing strategy during this unprecedented time? . You give sports fans the opportunity to meet an olympian online , of course. . These athletes were unable to compete in 2020, so this event was a win-win-win.

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IT Services Vendors Embrace Digital Transformation to Revolutionize the Sports and Entertainment Industry

TBR

IT Services Vendors Pursue Opportunities in the Sports and Entertainment Industry Like every other industry, sports has undergone digital transformation in recent years, greatly improving operations within the industry and fundamentally changing the fan experience. Vendors increasingly utilize digital design capabilities to add value.

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Social Listening in Action: 7 Brands Getting It Right

mention

After employing the powers of social listening to its brand mentions, Barbie marketers found that the majority of trending UGC content were meme-worthy comparisons of fan favorite Ken’s wardrobe choices and an outfit sported by BTS star Jimin in 2021. It’s no secret that the brand closest to its consumers will win the targeting war in 2024.

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When clients ask us to analyze their own business

Aqute Intelligence

It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. For the latter, companies have many choices, such as surveys, win/loss analysis or asking clients themselves. Although some data would be already known to the client (e.g.