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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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A Comprehensive Guide to Benchmarking Analysis

Netbasequid

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis.

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What is Media Analysis and How Does It Work?

Netbasequid

Fortunately, media analysis capabilities help agencies fulfill this need every time. We’re glad you asked, as this post details precisely what media analysis is and how it works! What is Media Analysis? Media analysis makes that possible – and more. How Does Media Analysis Help Brands?

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Consumer behavior analysis. In a nutshell, the goal of a consumer behavior analysis is to gain share of voice in your category by leveraging consumer intelligence to outperform the competition in light of current events and emerging trends. Consumer Behavior Analysis & Measurement. Shaping consumer behavior.

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Social Listening in Action: 7 Brands Getting It Right

mention

After employing the powers of social listening to its brand mentions, Barbie marketers found that the majority of trending UGC content were meme-worthy comparisons of fan favorite Ken’s wardrobe choices and an outfit sported by BTS star Jimin in 2021.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. You give sports fans the opportunity to meet an olympian online , of course. . Meaning it’s 96 athletes participating in 27 different sports will compete with Visa behind them next week. . After all, they are both major traffic drivers. .

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When clients ask us to analyze their own business

Aqute Intelligence

We sometimes get asked by clients whether we can conduct ‘competitor’ analysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. Although some data would be already known to the client (e.g.