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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 613
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Social Listening in Action: 7 Brands Getting It Right

mention

After employing the powers of social listening to its brand mentions, Barbie marketers found that the majority of trending UGC content were meme-worthy comparisons of fan favorite Ken’s wardrobe choices and an outfit sported by BTS star Jimin in 2021. It’s no secret that the brand closest to its consumers will win the targeting war in 2024.

IT 157
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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. So, how do you create a winning marketing strategy during this unprecedented time? . You give sports fans the opportunity to meet an olympian online , of course. . These athletes were unable to compete in 2020, so this event was a win-win-win.

Sports 111
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When clients ask us to analyze their own business

Aqute Intelligence

We sometimes get asked by clients whether we can conduct ‘competitor’ analysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. Although some data would be already known to the client (e.g.

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Best Dashboard Ideas & Design Examples To Boost Your Business Success

Datapine Blog

We will present dashboard ideas that communicate data analysis in an engaging, accessible way. If you follow best practices and display your company’s most invaluable insights in one central location, you will make it easy for departments to share their discoveries, set benchmarks, and work cohesively towards a common goal. The result?

KPI 79
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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Datapine Blog

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. Discover The Best Data Analytics And Big Data Books Of All Time.

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Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Moz

Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. We selected the following common verticals for analysis: Health and fitness Travel Sex and relationships Finance Technology Sports Food and drink.