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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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A Comprehensive Guide to Benchmarking Analysis

Netbasequid

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis.

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What is Media Analysis and How Does It Work?

Netbasequid

Fortunately, media analysis capabilities help agencies fulfill this need every time. We’re glad you asked, as this post details precisely what media analysis is and how it works! What is Media Analysis? Media analysis makes that possible – and more. How Does Media Analysis Help Brands?

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Consumer behavior analysis. In a nutshell, the goal of a consumer behavior analysis is to gain share of voice in your category by leveraging consumer intelligence to outperform the competition in light of current events and emerging trends. Consumer Behavior Analysis & Measurement. Shaping consumer behavior.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. You give sports fans the opportunity to meet an olympian online , of course. . Chris Curtin, Visa’s chief brand and innovation marketing officer explained to SportsPro in April 2020 , “The largest of the pivots has been the Olympics.

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The Power Of Real Time Analytics & Business Intelligence Explained

Datapine Blog

As visualized data presents itself, real time analysis empowers the user to draw swift conclusions that are both informed and accurate. By focusing on real time analysis, it’s possible to spot emerging trends and pounce on them or prevent detrimental issues before they occur (or get out of control). Increased Innovation.

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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

Datapine Blog

4) Data Analysis & Interpretation Problems. Data analysis and interpretation have now taken center stage with the advent of the digital age… and the sheer amount of data can be frightening. Exclusive Bonus Content: Download Our Free Data Analysis Guide. Explore our free guide with 5 essential tips for your own data analysis.