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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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NHL turns to venue metrics data to drive sustainability

CIO

It followed that in 2014 with the first sustainability report issued by a North American professional sports league and, in 2015, a commitment to counterbalance the league’s entire carbon footprint for three consecutive seasons. Sustainability is all about innovation and business optimization.

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A Comprehensive Guide to Benchmarking Analysis

Netbasequid

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. You give sports fans the opportunity to meet an olympian online , of course. . Chris Curtin, Visa’s chief brand and innovation marketing officer explained to SportsPro in April 2020 , “The largest of the pivots has been the Olympics.

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Here’s what that looks like for a major sports apparel brand. Sports apparel brand dashboard showing stages of consumer journey. What this does is establish benchmark measurements for the areas that we want to target. Sports apparel brand dashboard showing sentiment expressed along the consumer journey.

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What is Media Analysis and How Does It Work?

Netbasequid

This has helped them innovate and create the precise products men were seeking – and not finding – in the “below the waist grooming” category. This is a point-in-time snapshot and would need to be regularly refreshed for benchmarking and ongoing accuracy.

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New York Life Investments Launches Advisor Advancement Institute to Empower Financial Advisors with Resources to Help Clients Build a Better Financial Future

Wink Intel

. “The launch of the Advisor Advancement Institute further underscores our commitment to providing advisors with the immersive educational and experiential tools to build innovative, relationship-centered practices,” said Yie-Hsin Hung , CEO of New York Life Investment Management. By partnering with R.J.