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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. In an interview with The Drum in July 2020, he explained: “We need to think globally but act locally, serving a personal and localized experience. You give sports fans the opportunity to meet an olympian online , of course. .

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

It should also consider global trends that can potentially shape consumer opinion towards your brand or competitors. Here’s what that looks like for a major sports apparel brand. Sports apparel brand dashboard showing stages of consumer journey.

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What is Media Analysis and How Does It Work?

Netbasequid

Are these stories resonating globally, regionally – and are they being shared on niche publications with a uniquely defined audience or more general sources with a significant syndication? This is a point-in-time snapshot and would need to be regularly refreshed for benchmarking and ongoing accuracy.

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Private Equity: Trends and Outlook for 2023

Alpha Sense BI

Global Private Equity Trends. compared to the entire deals of 2021, according to S&P Global Market Intelligence. . The growing interest in the utilities sector in Africa is in line with the greater interest in renewables and clean technology following the current global focus on ESG -conscious investing. .

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New York Life Investments Launches Advisor Advancement Institute to Empower Financial Advisors with Resources to Help Clients Build a Better Financial Future

Wink Intel

. “The launch of the Advisor Advancement Institute further underscores our commitment to providing advisors with the immersive educational and experiential tools to build innovative, relationship-centered practices,” said Yie-Hsin Hung , CEO of New York Life Investment Management. By partnering with R.J.

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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

Datapine Blog

Based on that amount of data alone, it is clear the calling card of any successful enterprise in today’s global world will be the ability to analyze complex data, produce actionable insights and adapt to new market needs… all at the speed of thought. In fact, a Digital Universe study found that the total data supply in 2012 was 2.8