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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Helping AGPC was strategic technology partner, WONGDOODY, the global human experience company of Infosys.

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Metrics to Benchmark Brands’ Social Media Performance

Netbasequid

How can brands benchmark their social media performance? This was the central topic in a recent discussion between Rival IQ’s Founder and Head of Product & Marketing, Seth Bridges and Mike Baglietto, Global Head of Market Insights at NetBase Quid. Many brands approach benchmarking from the wrong angle.

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The CIO’s guide to smarter vendor negotiation: 10 tips

CIO

Today’s biggest challenges are complexity and compliance,” says Brad Peterson, a partner in Mayer Brown’s Chicago office and leader of its global technology transactions practice. IT sourcing is a team sport,” says Peterson. There are an increasing range of technologies and providers.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. In an interview with The Drum in July 2020, he explained: “We need to think globally but act locally, serving a personal and localized experience. You give sports fans the opportunity to meet an olympian online , of course. .

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

It should also consider global trends that can potentially shape consumer opinion towards your brand or competitors. Here’s what that looks like for a major sports apparel brand. Sports apparel brand dashboard showing stages of consumer journey.

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Private Equity: Trends and Outlook for 2023

Alpha Sense BI

Global Private Equity Trends. compared to the entire deals of 2021, according to S&P Global Market Intelligence. . The growing interest in the utilities sector in Africa is in line with the greater interest in renewables and clean technology following the current global focus on ESG -conscious investing. .

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What is Media Analysis and How Does It Work?

Netbasequid

Are these stories resonating globally, regionally – and are they being shared on niche publications with a uniquely defined audience or more general sources with a significant syndication? This is a point-in-time snapshot and would need to be regularly refreshed for benchmarking and ongoing accuracy.