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MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues.

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Here’s How Data Analytics In Sports Is Changing The Game

Smart Data Collective

Any sports player or fan should be aware that data analysis has become a significant part of sports. As individuals and teams seek to gain an advantage over the opposition, analyzing data and using the results to shape your performance is one of the best ways to get ahead. Depending on the sport, data is used in different ways.

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What is your data strategy for an AI future?

CIO

Sports Illustrated and its CEO found this out recently when it was revealed the magazine published articles written by fake authors with AI-generated images. While the CEO lost his job, the parent company, Arena Group, lost 20% of its market value. But what about most enterprises without access to such data?

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LaLiga transforms fan experience with AI

CIO

IT is playing a key role in how the world’s most popular sport is played and experienced in Spain. The transformation, which started in partnership with Microsoft in 2016, is also enabling LaLiga to expand its business by offering technology platforms and services to the sports and entertainment industry at large.

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Henkel embraces gen AI as enabler and strategic disruptor

CIO

“We believe having LLMs for the right things will be a huge competitive advantage, and that if we don’t do it, we’ll be seriously threatened and jeopardized by others.” Today, someone interested in buying tennis equipment might go to a website that specializes in the sport. Imagine, for instance, the tennis equipment marketplace.

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In the corner office, fear of GenAI risk outweighs the lure of its promise

CIO

Whether an IT glitch grounded the flight you were relying on, interrupted the stream of a live sporting event you subscribed to, or made it impossible to access your trading account, these issues likely led to your dissatisfaction. I have personally experienced it to be a net positive. But no great reward comes without risk.

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