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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues.

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AI Creates Global Shift From Cable to Online Streaming

Smart Data Collective

Families gathered around their living room TVs, flipping through channels to find their favorite shows, sports events, or movies. Ad-Free Experience One of the most significant advantages of online streaming is the reduction or complete elimination of advertisements. This approach aims to cater to a broader range of customers.

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Henkel embraces gen AI as enabler and strategic disruptor

CIO

To achieve its vision, Henkel laid down a five-year strategic roadmap that involved reshuffling the IT organization, creating a new digital unit, consolidating CIO and CDO venture activities under one roof, and building global innovation centers in hubs like Berlin, Shanghai, Bangalore, and the US.

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Mapping the progress of Air New Zealand’s digital rebuild

CIO

We’re looking for partners who have IP and know-how they’ve built with a global perspective, so we want to have that balance of local investment but global IP,” he says. So we’re now playing a team sport. It’s hard to get that mix right. But equally, we have a role to play to make sure partners are successful.”

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CIOs grapple with the ethics of implementing AI

CIO

Christoph Wollersheim, a member of the services and artificial intelligence practices group at global consulting firm Egon Zehnder, pinpoints five critical areas most organizations need to address when implementing AI: accuracy, bias, security, transparency, and societal responsibility.

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The CIO’s guide to smarter vendor negotiation: 10 tips

CIO

Today’s biggest challenges are complexity and compliance,” says Brad Peterson, a partner in Mayer Brown’s Chicago office and leader of its global technology transactions practice. The sell side typically has the information advantage.” IT sourcing is a team sport,” says Peterson.

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Nine Ways to Use Trending Topics to Your Advantage

Netbasequid

And we have nine ways to use trending topics found online to your advantage! It reveals the queries that have been most popular with users across various categories including news, sports, entertainment, food, and people. On search, it was one of the top five queries under the News category on Google global trends.