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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate. What are their advantages and disadvantages? Global companies are projected to spend over $9.7

Startups 261
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The Inside Startup: Meet Cisco’s Emerging Technologies and Incubation Group

CIO

Startup” means risk. Regardless, new business ventures work under pressure to research, refine, and deliver an idea to the market. Cisco sets aside space for an innovative team operating with a startup mindset. More than an experimental group, they hold themselves accountable the same way any startup should.

Startups 325
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Startups And Big Data: Why Leaders Are Not Always Keen

Smart Data Collective

When described as such, it seems that an average entrepreneur would simply jump at the opportunity to use big data for their startup, yet that is not as common as one may expect. We’re going to offer several possible explanations for why startup owners are not keen on investing in Big Data. Why is it so? Obsolete and Infinite Mindset.

Startups 255
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How Startups Can Formulate Data-Driven Marketing Strategies Using AI

Smart Data Collective

You have launched your startup. There are many things for you to do to run and grow your startup. Suppose you own a startup and work on formulating your digital marketing strategy. Any formulation of digital marketing strategy involves four steps, which are: Market Research. Competitor Research.

Startups 254
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Ford’s high-tech business transformation, fueled by cloud

CIO

Musser himself has spent his entire career developing software, at Ford, on Wall Street, with the Bill Gates Foundation, and at several startups, including one he sold to MuleSoft. In 2021, Ford acquired Silicon Valley startup Electriphi for its EV charging management and EV fleet monitoring software.

Business 750
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Unicorn Startups: What Are They and How to Build One?

mention

Not that long ago, unicorn startups were very rare entities. Less than 100 new unicorns were founded annually between the years 2011 and 2014, but the niche has been on a dramatic incline over the last decade, with 291 new unicorns registered in 2021 according to business research provider Crunchbase. Which startups become unicorns?

Startups 144
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Mapping the progress of Air New Zealand’s digital rebuild

CIO

My first job was tutoring in a university programming department, and then I stayed as a research assistant. While I did that in the late 90s, two colleagues and I decided to set up a startup. Unfortunately, the startup didn’t go anywhere, but we learned a lot. And that’s what really what got me introduced to large enterprise.

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