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Vertical solutions rise in 2024

CIO

As was clear from our recently conducted CIO.com poll , buyers strongly believe that they have overinvested in “point” solutions and are taking steps to consolidate vendors. However, what has been less common up to this point – and where I believe the value and growth will be going forward – is in more industry-focused solutions.

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Accelerating digital transformation with sustainable solutions

CIO

Environmental sustainability Dell Technologies and Equinix have developed joint solutions to support our customers in this critical area by enabling businesses to deploy their infrastructure on Dell architecture within Equinix’s low-carbon colocation infrastructure covered by 96% renewables globally1.

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SASE success: Avoid confusion and embrace a single-vendor solution

CIO

They wrote that “SASE is in the Trough of Disillusionment, due to exaggerated marketing by many technology vendors.” There are vendors that over-promise and under-deliver with SASE solutions. According to Gartner, SASE’s current market penetration is between “5% to 20% of target audience.” What is SASE?

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Best practices for building a single-vendor SASE solution

CIO

Secure Access Service Edge combines networking solutions like SD-WAN with cloud-delivered security like firewall as a service (FWaaS), cloud access security broker (CASB), and secure web gateway (SWG). It’s unrealistic to rip and replace all point products at the same time to deploy a single-vendor SASE solution.

Security 617
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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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A changing market landscape requires constant evolution: Our mission for VMware customers

CIO

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

Marketing 642
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How Accenture’s solution erases the blind spots of services spend management

CIO

The lengthy process slowed feedback on solution design, as well as delivery times on changes. Yet, Accenture had a dependable, long-term partner in enterprise resource planning (ERP) software pioneer SAP, first adopting the company’s solutions in 2004. A global management team was also formed to support the effort. Explained Jane M.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.