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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. Jeremy Whitham, Customer Success Strategist with NetBase Quid® understands this concern thanks to his rich creative background with major entertainment industry players, including the BBC, NBC and Warner Brothers.

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Effective Marketing Strategies in 2021 Have These 5 Elements

Alexa

But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still involved connecting with consumers as humans. And if you want to have one of the best marketing strategies in your respective industry, you need to take note of these five elements. Branded Entertainment.

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Video Marketing Trends for 2024: What You Need to Know

mention

Video content accounts for 80% of all the marketing material we see online today. Focusing on video marketing in 2024 is a great move for businesses and marketers. 2023 has been a great year for marketers who created more video content for businesses. Importance of Video Marketing Customers love video content.

Marketing 167
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How data science gives Games 24×7 a hyperpersonalized edge

CIO

India-based Games24x7, a digital-first company, believes that “the best gaming experiences are created at the intersection of entertainment and science.” Data is the key for making informed decisions and building customer experiences. Such deviations are immediately flagged. What’s your strategy for democratizing and managing data?

Gaming 426
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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 292
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400G: Building Bandwidth for the Next Lap

CIO

For individual consumers, 1Gbps connectivity is now a norm while high-definition video has become ubiquitous in everything, from entertainment to security. Within the enterprise market, organisations facing these limitations are turning to 100G and 200G as established solutions to meet current demand.

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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. Stay Informed. It is understandable.

Marketing 350