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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Watch for great augmented, virtual, and extended reality experiences that help us collaborate in meetings and consume entertainment in new ways.

Marketing 697
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The Role of Analytics and BI in the Entertainment Industry

Smart Data Collective

What Businesses Belong to the Entertainment Industry? When one thinks of the entertainment industry, the things that come to mind first are movies, theaters, concert venues, and sporting events. However, this year’s entertainment looks different. How Does the Entertainment Industry Benefit from BI and Analytics?

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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. Jeremy Whitham, Customer Success Strategist with NetBase Quid® understands this concern thanks to his rich creative background with major entertainment industry players, including the BBC, NBC and Warner Brothers.

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

Sports 98
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Effective Marketing Strategies in 2021 Have These 5 Elements

Alexa

But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still involved connecting with consumers as humans. And if you want to have one of the best marketing strategies in your respective industry, you need to take note of these five elements. Branded Entertainment.

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AI Creates Global Shift From Cable to Online Streaming

Smart Data Collective

AI technology has significantly improved the entertainment industry. This is going to permanently revolutionize the entertainment industry, including offering more social TV experiences. In the not-so-distant past, cable television ruled the roost when it came to home entertainment.

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The 10 highest-paying industries for IT talent

CIO

Knowledge areas especially vital to the consumer products industry include e-commerce, digital marketing, supply chain management, and mobile app development. Entertainment At first thought, you might not think of the entertainment industry as having a high demand for IT roles, but there’s plenty of need for skilled tech professionals.

IT 766