CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 615

Marketing Marketing Profiling Technology 615

Smart Data Collective

AUGUST 9, 2023

In some cases, this can tell you where funds and time are being wasted, while others might learn that they’re missing out on opportunities to increase efficiency, or even uncover some segment of the market they should be emphasizing further with their sales efforts.

Information 211

Information Data Analysis Analysis Learning 211

Crayon

AUGUST 13, 2021

In its simplest form, a market consists of buyers and sellers. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Right off the bat, let’s make sure we’re on the same page in terms of definitions.

Market Research 617

Market Research Marketing Research Research Marketing 617

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

Competitive Intelligence 482

Competitive Intelligence Market Research Marketing Research Research 482

Cipher

MARCH 10, 2022

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants.

Market Research 476

Market Research Marketing Research Research Marketing 476

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

Marketing 299

Marketing Marketing Algorithm Advantage 299

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

Aqute Intelligence

MAY 2, 2023

As you continue reading below, we’ll go more in-depth about some of the top competitive intelligence tools for domain information that you can use against your competitors that will help you reach the top ranks. BuiltWith BuiltWith provides internet access technology information from 2000 to the present day.

Information 130

Information Research Competitor Analysis Competitive Intelligence 130

Cipher

MARCH 23, 2022

Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business.

Startups 461

Startups Market Research Marketing Research Research 461

CIO

NOVEMBER 16, 2022

Aside from higher pay, flexibility is a benefit employees want most and companies who offer it will strengthen recruitment and retention – even in ‘hot’ markets. This flexibility is becoming a key differentiator for businesses like Bolt that permanently adopted a four-day workweek after successful trials.

Information 325

Information Technology Technology Knowledge 325

Primary Intelligence

MAY 19, 2021

Over 80% of B2B buyers use Supplier Information Channels (SIC) to research their buying decisions before they purchase. However, only 30% feel that the information found there is “Impactful,” a concerning metric when you consider that buyers who find SIC information helpful are three times more likely to spend more and regret less.

Information 172

Information Sales Research Intelligence 172

Dataversity

AUGUST 22, 2023

In the age of abundant information, companies face the challenge of extracting actionable insights from an overwhelming volume of data. Merely having access to “good data” is no longer sufficient; businesses require accurate, reliable, and unbiased information about customer opinions, behaviors, and motivations.

Information 52

Information Marketing Marketing Business 52

Smart Data Collective

SEPTEMBER 13, 2023

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Learning 239

Learning Marketing Marketing Algorithm 239

Smart Data Collective

FEBRUARY 20, 2020

Information systems careers are among the most promising. Information systems specialists will play an important role in building data strategies for growing companies. Big Data is Driving New Growth in the Information Systems Job Market. Lastly, let’s look at the role of a computer and information systems manager.

Information 256

Information Restaurants Innovation Capital 256

Smart Data Collective

APRIL 17, 2023

Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. They may find that people aged between 40 and 50 were their actual target market.

Marketing 310

Marketing Marketing Research Knowledge 310

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. AI is essential for scaling end-to-end personalization.

Commerce 293

Commerce Marketing Marketing Retail 293

mention

FEBRUARY 1, 2023

The marketing funnel is a tricky thing. Marketing messages bombard and interrupt prospects countless times a day. Stick around to learn how to focus on two simple tasks: understanding and optimizing the marketing funnel. At this stage, continue to use gated content to pull contact information. Because here’s the deal.

Marketing 293

Marketing Marketing Learning Information 293

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

Marketing 328

Marketing Marketing Win Research 328

Smart Data Collective

OCTOBER 17, 2022

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed. Segmentation.

Marketing 298

Marketing Marketing Market Segmentation Analysis 298

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 330

Sales Marketing Marketing Business Intelligence 330

mention

DECEMBER 25, 2023

With the right social media marketing plan, you can increase your online brand presence. Is Social Media Marketing Worth It? Social media marketing is totally worth it, but most businesses give up before it starts producing a return on investment (ROI). But, starting out can be the trickiest part, so let’s address that first.

Marketing 295

Marketing Marketing Sports Innovation 295

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 275

Marketing Marketing Startups Commerce 275

mention

JANUARY 12, 2024

Video content accounts for 80% of all the marketing material we see online today. Focusing on video marketing in 2024 is a great move for businesses and marketers. 2023 has been a great year for marketers who created more video content for businesses. Importance of Video Marketing Customers love video content.

Marketing 167

Marketing Marketing Education Entertainment 167

Smart Data Collective

MARCH 19, 2023

We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While AI is changing many industries, digital marketing is among those most affected. A number of AI tools have made it easier for digital marketers to do their jobs effectively.

Marketing 266

Marketing Marketing Gaming Capital 266

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 250

Startups Market Research Marketing Research Intellectual Property 250

mention

JULY 20, 2022

However, it could be hard to stand out because of many online businesses and the bulk information available regarding creating a successful store. To make it easier for you, I’ve put together a list of free marketing tools for e-commerce that will help you grow your business online. Free marketing tool for SEO audit.

Commerce 326

Commerce Marketing Marketing Analysis 326

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. Look no further than AI.

Marketing 237

Marketing Marketing Gaming Research 237

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 167

Analysis Marketing Marketing Benchmarking 167

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 273

Marketing Marketing Travel Commerce 273

mention

OCTOBER 6, 2023

Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. After all, a data breach or cyberattack can completely derail a company’s digital marketing strategy.

Intellectual Property 201

Intellectual Property Marketing Marketing Loss 201

Smart Data Collective

AUGUST 22, 2022

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. Using data-driven marketing can connect you to customers. Every marketer knows the importance of finding the ideal customers.

Advantage 225

Advantage Advantage Marketing Marketing 225

mention

MARCH 22, 2023

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Marketing 260

Marketing Marketing Copywrite Startups 260

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing 230

Marketing Marketing Data Analysis Analysis 230