article thumbnail

Conversion Psychology: What Is It and How to Use It

mention

Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 284
article thumbnail

Tech leaders weigh in on the upside and flipside of generative AI

CIO

The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. Ivell adds that generative AI could create unwelcome competitive dynamics. “As We’re testing ChatGPT at an individual level,” he says. A Trojan horse?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Gladwell touches on marketing, advertising, and the psychology of consumer behavior in his research into what creates “word of mouth” buzz.

Marketing 260
article thumbnail

US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

To navigate through the inevitable challenges of 2022, and to take advantage of the anticipated recovery, each company in the engineering services industry must put competitive intelligence to good use. During that time, he was in charge of managing all growth resources for maximum competitive discrimination and win rate improvement.

Copywrite 104
article thumbnail

Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

The AI sector has become very competitive. As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. This skillset helps an individual to perform better at work. Motivation.

Startups 213
article thumbnail

A Roadmap to Set SMART Digital Marketing Goals

mention

So, jotting down one-line goals will not cut it in such a competitive marketing landscape. That’s why it’s important to assess the ground reality and perform meticulous research before you start setting targets. Good goals are realistically achievable instead of reflecting your ambition or guesswork.

Marketing 330
article thumbnail

Top 10 Tips for Writing Amazing Ad Copy

Similarweb

With this in mind, articulate the benefits of your product or service for the end-user (your buyer persona research should help you to identify the main concerns and pain points of your audiences). . If you need help finding the right keywords, our keyword research tool will help. See how you stack up to the competition.

Copywrite 111