Remove Capital Remove Competitive Remove Copywrite Remove Research
article thumbnail

13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Gladwell touches on marketing, advertising, and the psychology of consumer behavior in his research into what creates “word of mouth” buzz.

Copywrite 260
article thumbnail

15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. The State of Statistical SEO Split-Testing in 2021. Source: Semrush.

Marketing 350
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

To navigate through the inevitable challenges of 2022, and to take advantage of the anticipated recovery, each company in the engineering services industry must put competitive intelligence to good use. During that time, he was in charge of managing all growth resources for maximum competitive discrimination and win rate improvement.

Copywrite 104
article thumbnail

Rank #1 On Google With This On-Page SEO Checklist

mention

Keyword research is the process of identifying and analyzing the: Most relevant, and Easy to rank. The three most essential metrics you should always pay close attention to while doing keyword research are: Search volume (higher is better), Competition levels (lower is better), and Relevancy (higher is better). Page Title Tag.

Copywrite 212
article thumbnail

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Podcast host, Mark S A Smith puts it like this, “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”. Bowery Capital Startup Sales Podcast. Bowery Capital is an early stage venture capital fund that focuses solely on helping portfolio companies with sales related challenges.

Sales 269
article thumbnail

Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Build your first iterations based on customer research (and be prepared to throw it out the window) 3. Get no benefit at all ?

article thumbnail

Marketing Objectives for the Product Lifecycle Growth Stage

CXL

For this reason, the growth stage is the best time to innovate: first by introducing new product features or product lines to diminish competitors attempting to copy, then by capitalizing on your standing to position your product as the best choice. Let customer and competitor research guide you.