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10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

Copywrite 894
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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Gladwell touches on marketing, advertising, and the psychology of consumer behavior in his research into what creates “word of mouth” buzz.

Copywrite 260
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. The State of Statistical SEO Split-Testing in 2021. Source: Semrush.

Marketing 350
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

As SVP for AECOM, Elero has been responsible for driving top-line growth for the company’s intelligence solutions enterprise, with a focus on capitalizing on business opportunities and managing investments necessary for providing innovative and cost-effective solutions. Ryan Albright, Marketing Director, Herbert, Rowland & Grubic.

Copywrite 104
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Rank #1 On Google With This On-Page SEO Checklist

mention

Keyword research is the process of identifying and analyzing the: Most relevant, and Easy to rank. The three most essential metrics you should always pay close attention to while doing keyword research are: Search volume (higher is better), Competition levels (lower is better), and Relevancy (higher is better). Page Title Tag.

Copywrite 212
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Discover cutting-edge social listening, engagement, proximity, and capital building techniques you can use on LinkedIn, Twitter, Facebook, and other platforms to prospect for, support, and grow your business. Bowery Capital Startup Sales Podcast. Listen here. Same Side Selling Podcast. The Sales Podcast with Wes Schaeffer. Listen here.

Sales 269
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

Build your first iterations based on customer research (and be prepared to throw it out the window) 3. Base your ecommerce Facebook ads strategy on deep customer research to resonate. Many ecommerce marketers fail to invest sufficiently in the biggest key to effective ads: customer research. Get no benefit at all ?