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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout Al Ries and Jack Trout teach readers how to create a compelling brand in a crowded marketplace, and stand out from the competition.

Marketing 260
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

To navigate through the inevitable challenges of 2022, and to take advantage of the anticipated recovery, each company in the engineering services industry must put competitive intelligence to good use. During that time, he was in charge of managing all growth resources for maximum competitive discrimination and win rate improvement.

Copywrite 104
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Podcast host, Mark S A Smith puts it like this, “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”. Bowery Capital Startup Sales Podcast. Bowery Capital is an early stage venture capital fund that focuses solely on helping portfolio companies with sales related challenges.

Sales 269
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Smith puts it like this: “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.” Bowery Capital Startup Sales Podcast Bowery Capital is an early stage venture capital fund that focuses solely on helping portfolio companies with sales-related challenges.

Sales 100
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Rank #1 On Google With This On-Page SEO Checklist

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The three most essential metrics you should always pay close attention to while doing keyword research are: Search volume (higher is better), Competition levels (lower is better), and Relevancy (higher is better). Keyword research is the process of identifying and analyzing the: Most relevant, and Easy to rank.

Copywrite 212
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. Content like this helps maintain industry relevance. HBR IdeaCast.

Marketing 350
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

For this reason, the growth stage is the best time to innovate: first by introducing new product features or product lines to diminish competitors attempting to copy, then by capitalizing on your standing to position your product as the best choice. How do your brand and product compare to the competition? The result?