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15 Examples of Creative B2B Content Marketing Done Right

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Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. Generate More SEO Traffic (or How Google’s Search Engine Really Works).

Marketing 350
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Rank #1 On Google With This On-Page SEO Checklist

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The three most essential metrics you should always pay close attention to while doing keyword research are: Search volume (higher is better), Competition levels (lower is better), and Relevancy (higher is better). Google has stated publicly that page speed is a factor in their ranking algorithm, so it’s clearly important.

Copywrite 212
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Find your differentiator through competitive analysis. Segment your existing customers to find your best audience. Image source ).

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

For this reason, the growth stage is the best time to innovate: first by introducing new product features or product lines to diminish competitors attempting to copy, then by capitalizing on your standing to position your product as the best choice. How do your brand and product compare to the competition? The result?