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Conversion Psychology: What Is It and How to Use It

mention

Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 284
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Obstacles in Collecting Competitive Intelligence

ArchIntel

In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. He highlighted difficulties in completing an apples-to-apples comparison and measuring pricing competitiveness.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Ivell adds that generative AI could create unwelcome competitive dynamics. “As Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” Moving from PoCs to mainstream implementation will need to be carefully controlled.” A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout Al Ries and Jack Trout teach readers how to create a compelling brand in a crowded marketplace, and stand out from the competition.

Marketing 260
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

If you’re interested in a specific type of work (such as PPC or copywriting), ask them if they have case studies to show off their capabilities in that area. Getting this right can make all the difference in terms of success—especially considering how competitive the financial services industry is these days. Availability.

Marketing 342
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

To navigate through the inevitable challenges of 2022, and to take advantage of the anticipated recovery, each company in the engineering services industry must put competitive intelligence to good use. During that time, he was in charge of managing all growth resources for maximum competitive discrimination and win rate improvement.

Copywrite 104
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

The AI sector has become very competitive. In the marketing industry, some key technical skills you should look for are expert knowledge of different social media platforms, a good understanding of Search Engine Optimization (SEO), copywriting, and the ability to operate Content Management Systems (CMS). Motivation. Graphic Design.

Startups 211