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Tech leaders weigh in on the upside and flipside of generative AI

CIO

“This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge. Ivell adds that generative AI could create unwelcome competitive dynamics. “As Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! They demonstrate how to eliminate competition and achieve breakthrough growth.

Marketing 260
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

We will start with some of the basics, but delve into the importance of vetting them for their knowledge of big data technology later. If you’re interested in a specific type of work (such as PPC or copywriting), ask them if they have case studies to show off their capabilities in that area. Identify Your Needs. Availability.

Marketing 342
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

The AI sector has become very competitive. As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. This skillset helps an individual to perform better at work. Motivation.

Startups 213
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Smith puts it like this: “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.” According to the show notes: “The goal of this podcast is to give the listener knowledge that they can apply directly to their own career, regardless of their job title, in each and every episode.”

Sales 100
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. A blog is a great place to establish a name for yourself. The Message.

Marketing 350
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Professional Writing Services VS Content Marketplaces: Which is Best?

mention

In the early days of digital marketing, the competition was low, and businesses thrived despite leveraging the myriad benefits of digital marketing. Each writer is an expert in their field; one might be a copywriter, whereas the other might be a content or a creative writer. Drawback: A piece of writing can belong to any niche.

Copywrite 130